Digital Marketing Specialist

About the position

Join our team as a Digital Marketing Specialist at Protolabs, where you will be responsible for leveraging your expertise to support the planning, development, and execution of various digital projects and campaigns across the EMEA region. This role can be located in either our Amsterdam, Netherlands or Telford, UK facilities. As a Digital Marketing Specialist (SEO and Digital), you will develop and execute engaging digital marketing plans, drive SEO initiatives, coordinate with external agencies, create effective landing page layouts, oversee A/B testing activities, analyze digital marketing performance, and continuously optimize demand capture metrics on EMEA websites. You will also work closely with website development teams to enhance customer journeys and advocate for organic content creation.

Responsibilities

• Develop and execute engaging digital marketing plans for the EMEA region, collaborating with the broader Marketing Team to drive lead generation and revenue.
• Plan and drive SEO initiatives across EMEA by planning, building, and monitoring organic campaigns, and evaluating keyword positioning and performance.
• Coordinate with external agencies for backlinking, graphic materials, and video production as required for marketing initiatives.
• Create effective landing page layouts to enhance performance for Email, Paid Search, and Paid Social campaigns.
• Plan and oversee A/B testing activities to foster a test-and-learn environment, aiming to achieve optimal digital results.
• Ensure the internal linking structure is effectively set up across all EMEA website regions.
• Analyze and measure digital marketing performance, producing regular reports and identifying opportunities for growth or improvement.
• Serve as the owner of the EMEA websites, collaborating with local demand generation specialists to align content with the global website.
• Continuously optimize demand capture metrics on EMEA websites.
• Closely monitor website analytics to gain insights into traffic patterns and understand what drives revenue.
• Work closely with website development teams to enhance customer journeys and usability.
• Define the strategy and establish best practices for Paid Social and Paid Advertising efforts within EMEA.

Requirements

• Deep knowledge of SEO, paid ads, and social media.
• Skilled in SEO, keyword research, backlinking, and using tools like Google Analytics.
• Ability to analyze digital metrics and translate insights into strategy.
• Basic HTML, CSS, and CMS knowledge for landing page and site optimization.
• Experience in planning, executing, and optimizing digital campaigns, including A/B testing.
• Knowledge of UX and user journeys for improved usability and SEO alignment.
• Strong organizational skills for managing projects with multiple stakeholders.
• Stays updated on digital trends and adapts strategies as needed.
• Proven record of driving leads, brand presence, and revenue through digital efforts.

Benefits

• Growth-oriented company with a focus on your development journey through regular feedback and discussions.
• Open and welcoming corporate culture globally.
• Extensive e-learning platform with 300+ training courses and on-site sessions, including internal leadership training.
• Onsite car parking, bicycle storage, and convenient public transport links.
• Newly built canteen with free hot drinks.
• Employee Discount scheme with savings across thousands of UK retailers.
• Employee wellbeing culture with mental health support, wellbeing portal, and psychologist assistance.
• Monetary-based Reward Schemes for recognition, referrals, anniversaries, and life events.
• 37.5 hours per week, permanent contract with regular breaks.
• 25 days holiday entitlement plus Bank Holidays, increasing with length of service.
• Life insurance policy for eligible employees - 4 x base salary.
• Flexible and hybrid working arrangements in Amsterdam.
• Dog friendly office in Amsterdam.
• Daily Lunch and snacks provided in the office in Amsterdam.
• 4 learning and development days to be used for training or volunteering in Amsterdam.
• €650 to spend on learning courses, events, trainings in Amsterdam.
• Access to in-house LEARN platform with diverse courses, training, and workshops in Amsterdam.
• Monthly €15 voucher through Alleo with discounts on fitness, food stores, electronics and more in Amsterdam.
• Regular team events, socials and an annual regional team trip in Amsterdam.