About the position
Science Systems and Applications, Inc (SSAI) is seeking a Digital Marketing Specialist to join our dynamic communications team supporting NASA's Goddard Space Flight Center (GSFC). The selected candidate will craft engaging, compelling narratives for digital marketing that support awareness of NASA Earth science data and information. This is a telecommuting position. Occasional meetings or events may require you to report to the office on an as needed basis. As a Digital Marketing Specialist, the selected candidate will play a pivotal role in driving the team's digital marketing strategy and create, curate, and manage content across NASA Earthdata social media channels and other digital marketing tools, working closely with scientists, engineers, and other experts to highlight work in data science, environmental research, and advanced technologies in data. The role will focus on increasing visibility, building community engagement, and driving awareness NASA's contributions to science and innovation.
Responsibilities
- Develop and implement a creative, cohesive social media strategy to showcase SSAI's projects, research, and technological advancements.
- Plan, manage, and execute marketing campaigns that promote NASA Earth science data.
- Manage day-to-day social media interactions by responding to comments, messages, and inquiries.
- Work with internal teams to translate complex technical concepts into accessible, engaging content.
- Monitor and analyze performance metrics across social media platforms, using insights to optimize content.
- Work cross-functionally with marketing, communications, and technical teams to ensure content is accurate and on-brand.
- Stay up-to-date on the latest digital marketing trends and social media developments.
Requirements
- Bachelor's degree in marketing, Communications, Digital Media, or a related field.
- At least 5 years of experience in social media management, digital marketing, or public relations, with a focus on content creation and audience engagement.
- Proficiency in social media platforms and digital marketing tools.
- Strong writing, editing, and storytelling skills.
- Expertise in content creation tools such as Adobe Creative Suite or Canva.
- Knowledge of SEO, digital advertising, and online community management best practices.
- Creative thinking and ability to innovate in the digital space.
- Strong attention to detail and excellent organizational skills.
- US Citizenship required.
Nice-to-haves
- Experience in the science, technology, or aerospace sectors.
- Experience organizing a digital newsletter.
- Passion for science, space exploration, and technology.
- Ability to work collaboratively in a team-oriented environment.
- Familiarity with Earth science.
