Digital Marketing Specialist

About the position

The digital marketing specialist within the Engineering Communications team will encompass a demonstrated background in digital content and strategic planning and creation for external marketing/advertising, high proficiency in social media postings and analytics, video production and editing, and manage the digital and brand presence within the college's two campuses in Lincoln and Omaha. This individual will work closely with the college's various departments, programs, faculty and staff on their digital footprints, as prospective students, peers, industry, alumni and other key audiences are seeking information and engagement from varying areas within the college and university.

Responsibilities

• Develop and implement digital content strategies for external marketing and advertising.
• Manage social media postings and analyze engagement metrics.
• Produce and edit video content for marketing purposes.
• Oversee the digital and brand presence of the college across two campuses.
• Collaborate with various departments, programs, faculty, and staff to enhance their digital footprints.

Requirements

• Demonstrated background in digital content creation.
• Experience in strategic planning for marketing and advertising.
• High proficiency in social media analytics and postings.
• Skills in video production and editing.