Digital Marketing Specialist

$45,000 - $45,000/Yr

Specialist Id - Miami, FL

Full-time - Entry Level

Miami, FL

Merchant Wholesalers, Durable Goods

About the position

The Digital Marketing Specialist at Specialist ID is responsible for leading the company's marketing efforts, focusing on optimizing digital advertising campaigns, creating engaging content, and tracking performance metrics. This role is ideal for a creative and results-oriented marketer who enjoys managing diverse tasks and projects from concept to completion, particularly in transforming technical products into captivating stories that drive engagement.

Responsibilities

• Manage and optimize Pay-Per-Click (PPC) campaigns on platforms like Google, Facebook, and Bing.
• Monitor ad performance, report metrics, and ensure alignment with business goals.
• Develop engaging photos, videos, and written content for multiple platforms.
• Create product photography and videos that make technical products appealing.
• Track and report on KPIs such as traffic, conversions, and ROI using tools like Google Analytics and Shopify.
• Present insights in weekly marketing meetings.
• Identify, hire, and manage freelancers or contractors via platforms like Upwork for specialized tasks.
• Work closely with the Sales Manager and leadership team to ensure the execution of marketing initiatives.

Requirements

• Proven experience managing PPC campaigns (Google Ads, Facebook Ads, Bing Ads).
• Proficiency with Google Analytics, Shopify, and related marketing tools.
• Content creation skills, including photography, videography, and graphic design.
• Strong organizational and communication skills for managing marketing KPIs.
• Ability to manage freelancers and external vendors.
• Familiarity with SEO and content marketing strategies.
• Creativity and storytelling skills to make technical products engaging.

Nice-to-haves

• Basic HTML/CSS knowledge for minor website edits.
• Experience with marketing automation tools (e.g., HubSpot, Klaviyo).
• Strong copywriting skills for product descriptions and marketing materials.
• Familiarity with e-commerce trends and email marketing strategies.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance