Digital Marketing Specialist

About the position

Sabre is a technology company that powers the global travel industry. By leveraging next-generation technology, we create global technology solutions that take on the biggest opportunities and solve the most complex challenges in travel. Positioned at the center of travel, we shape the future by offering innovative advancements that pave the way for a more connected and seamless ecosystem as we power mobile apps, online travel sites, airline and hotel reservation networks, travel agent terminals, and scores of other solutions. Simply put, we connect people with moments that matter. Sabre is the global leader in innovative technology that leads the travel industry. Our employees are bright, driven people who have a penchant for technology and want to hone their skills. If you are interested in challenging work, being part of a global team and solving complex problems, then Sabre is right for you! Our people develop and deliver powerful solutions that meet the current and future needs for our airline, hotel, and travel agency customers. We are seeking a results-driven Digital Marketing Specialist to develop and execute digital strategies that enhance brand visibility, generate high-quality leads, and support business growth. This role requires expertise in SEO, content marketing, paid advertising, and analytics to optimize campaigns and drive measurable success. This role is ideal for a strategic thinker who thrives in a fast-paced environment and is passionate about leveraging digital marketing to drive business success.

Responsibilities

• Develop and implement multi-channel digital marketing campaigns across various channels such as social media, search engines, and email
• Support with the creation of campaign content across Google Ads, LinkedIn, and other relevant platforms
• Monitor and optimize ad performance to maximize ROI
• Implement SEO best practices to improve organic search rankings and website traffic
• Create and manage high-quality content, including blogs, whitepapers, case studies, etc.
• Oversee website updates and landing page optimization for better engagement
• Utilize tools like Google Analytics, to track campaign effectiveness and continuously refine strategies based on data-driven analysis
• Support marketing operations and maintenance of marketing CRM, along with email marketing and creation of assets within our CRM
• Develop and execute social strategies to engage industry professionals
• Manage social media presence, ensuring consistent brand messaging
• Stay current with emerging technologies and digital marketing trends to incorporate these into marketing strategy and tactics

Requirements

• Bachelor’s degree in marketing, communications, information technology, or business
• Professional certifications or strong knowledge in Google Analytics, Google Ads, Pardot, and Emplifi is preferred
• Proven experience in digital marketing
• Ability to think strategically and tactically to drive the value messaging success
• Ownership mindset of individual and team objectives; can work independently and resolve professional, technical, or operational project problems in a creative, methodical manner
• Experience working in a team-oriented, highly collaborative environment that is geographically distributed
• Ability to perform quantitative and qualitative analysis, extract key takeaways from large amounts of data and information to make data-driven decisions
• Ability to manage and prioritize several projects
• Familiar with marketing automation tools such as Pardot
• Power user of networking tools such as LinkedIn
• Must have strong ownership – drive projects through to completion
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties. Team player!

Benefits

• Very competitive compensation
• Generous Paid Time Off (25 PTO days)
• 4 days (one day/quarter) Volunteer Time Off (VTO)
• 5 days off annually for Year-End Break
• 13 recognized US company holidays
• 12 weeks paid parental leave
• Comprehensive medical, dental and Wellness Program
• Infrastructure that allows flexible working arrangements
• Formal and informal reward, recognition and acknowledgement programs