Digital Marketing Specialist

About the position

Are you interested in joining a company culture where accountability, top performance, and teamwork are valued and rewarded? A company that is dedicated to insightful design and superior craftsmanship, the company is setting a new standard in homebuilding and customer experience. Tri Pointe Homes Utah is looking for an experienced individual to join our talented group as a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for implementing division/brand online campaigns working with multiple digital platforms in alignment with marketing efforts to increase brand awareness, attract and convert new leads as well as engage current homebuyers through marketing communications. They will also be responsible for the implementation of the design, testing, maintenance, and reporting of automated online marketing campaigns and website experience utilizing company templates and platforms. This role will be collaborative and will be a power user of marketing automation and website CMS systems.

Responsibilities

• Collaborate with the Director of Marketing, the home office marketing team, advertising agencies, and third-party vendors to create and manage email campaigns, landing pages, website, and digital content, paid search, display, video, and social media advertising, leveraging the appropriate technical tools and optimizing user experience.
• Deliver on multiple digital marketing initiatives simultaneously.
• Analyze the performance of online marketing programs, make recommendations and take action to optimize results.
• Manage project risks, issues/problems, and activity progress to ensure project goals (e.g., deadline, scope, and quality) are achieved.
• Interact collaboratively with other internal home-building departments to gather input and materials to create digital assets, website, and email content.
• Work within all online budgets, review budget reports and trends with management and adjust plans accordingly.
• Assist with troubleshooting technical issues such as XML feeds and errors.
• Ensure all content adheres to corporate and regulatory compliance standards and secure necessary approvals of content when required.

Requirements

• Bachelor's degree in Marketing or equivalent business experience required.
• A minimum of 3 years of demonstrable expertise in digital marketing and demand generation role where you were responsible for hands-on execution of online branding, content development, and results.
• Experience in Real Estate or equivalent B2C marketing work experience is highly preferred.
• Proficient with marketing automation tools such as Marketo, HubSpot, Pardot, CRM tools such as Salesforce, Microsoft Dynamics, website CMS such as WordPress, a basic understanding of HTML, XML, and a general understanding of Google Analytics.
• Skilled in Adobe Creative Suite for graphics maintenance and other relevant tools.
• Strong grammatical and creative writing skills, ability to review and proof copy for marketing text for the web, email, and social.
• Up to date on the latest trends and technologies in digital marketing.
• Advanced knowledge of Microsoft Suites.
• Solid organization skills and a results-oriented, collaborative work style.
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
• Self-motivated, highly driven, and fast learner.