Digital Marketing Specialist

About the position

The position is focused on driving qualified traffic to support revenue and traffic growth for an omnichannel retail business, which includes both ecommerce websites and brick-and-mortar retail locations. The candidate will administer paid campaigns across various channels such as paid search, programmatic, social, and affiliate marketing. A successful candidate will have a strong understanding of omnichannel strategy and will contribute to measurable growth in these channels, driving positive outcomes and return-on-investment. The role is cross-functional, requiring collaboration with multiple teams.

Responsibilities

• Drive growth via digital marketing programs including paid search, display programmatic advertising, social advertising, and affiliate marketing.
• Grow and optimize paid search engine marketing by setting strategic direction for agency partners, developing integrated plans, managing budgets, and performing in-depth analysis.
• Manage display campaigns for both prospecting and remarketing consumers, coordinating creative with brand teams and agency partners.
• Manage social campaigns with performance media teams, developing integrated plans and ensuring optimization through best practices.
• Optimize affiliate programs by developing strategic integrated plans and monitoring execution compliance.
• Maintain promotional calendar support and partner with internal teams on go-to-market activations.
• Pull reporting and develop actionable insights across all digital marketing programs, showcasing technical understanding of platform functionality.
• Develop recommendations for optimal budget allocation to maximize revenue and minimize acquisition costs.
• Ensure a seamless customer experience across devices including desktop, tablet, and mobile.
• Educate partners on direct-to-consumer digital focus.

Requirements

• Minimum of a college bachelor’s degree, preferably in Marketing, Business, or Advertising
• 2+ years of retail or ecommerce experience
• 2+ years of digital marketing experience
• Familiarity with offline marketing strategies and tactics
• Strong interpersonal and communication skills for effective collaboration
• Excellent analytical skills
• Excellent organizational skills
• Strong technical knowledge relevant to a typical retail environment

Benefits

• Discounts on retail merchandise, restaurants, world-class resorts, and conservation attractions
• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• Bass Pro Cares Fund
• And more!