Digital Marketing Specialist

About the position

We're hiring a Digital Marketing Specialist to join our Global Performance Marketing team. This role focuses on driving new customer acquisition by optimizing the digital performance and enhancing the digital user/customer journey of Sage.com. You'll contribute to improving engagement and conversion on the website by collaborating with cross-functional teams to refine the digital funnel. This is a great opportunity for someone with 3 years of hands-on digital marketing and SaaS eCommerce experience who is highly analytical, enjoys working across website performance and data insights, and has a strong ability to translate data into actionable recommendations that drive performance improvements.

Responsibilities

• Execute daily website activities, including pricing updates, product launches, promotional changes, and merchandising on Sage.com
• Identify and implement opportunities to improve the website experience, focusing on engagement and conversion
• Conduct regular site audits to identify issues and recommend updates to layout, navigation, or content
• Collaborate with experimentation teams to test and implement enhancements that improve site performance
• Analyze website data to uncover trends, gaps, and growth opportunities
• Develop and maintain daily, weekly, and monthly performance reports with clear, actionable insights
• Translate insights into recommendations to improve marketing effectiveness and conversion
• Share findings with stakeholders to support decision-making and ongoing performance optimization
• Collaborate with the digital marketing team to ensure website activities align with broader SEO, PPC, paid media, and affiliate efforts
• Monitor competitor websites and digital trends to inform performance planning and identify areas for improvement

Requirements

• 3 years of experience in a Digital, SaaS eCommerce marketing
• Experience with B2B, B2C, or SaaS eCommerce websites, especially in ways that impact the user journey or conversion
• Solid understanding of SaaS e-commerce KPIs, digital funnel metrics, and self-service digital purchasing behavior
• Ability to turn performance data into clear, actionable insights
• Confidence in working with performance data and presenting insights clearly to a variety of stakeholders
• Experience working with cross-functional teams and keeping projects moving while staying detail-oriented
• Organized, analytical, and comfortable juggling multiple priorities
• Ability to clearly communicate performance insights and support turning them into actionable improvements

Benefits

• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (21 personal days, 10 national holidays, 1 floating holiday)
• 18 weeks paid parental leave for birth, adoption, or surrogacy offered 1 year after start date
• Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list)
• 5 days paid yearly to volunteer (through Sage Foundation)
• $5,250 tuition reimbursement per calendar year starting 6 months after hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
• Library of on-demand career development options and ongoing training offerings