Digital Marketing Specialist

About the position

With more than 145 years as a family-owned business, we've built a reputation as one of the best mechanical and fire protection contractors in the country. We pride ourselves on delivering unmatched quality and innovation while providing you with job stability, opportunities for career progression, and support. We have an exciting opportunity for a Digital Marketing Specialist located in Appleton, WI.

Responsibilities

• Optimize SEO and PPC Campaigns: Work with our agency partner to plan, optimize, test, measure, and report on campaign activity and results while partnering with our business units on their market needs and content development to drive engagement.
• Develop and Execute Email Campaigns: Create engaging and nurturing email marketing campaigns to drive lead acquisition and cross-selling of our products and services, analyze performance metrics to optimize results, and implement segmentation and personalization strategies.
• Implement Marketing Automation: Execute a marketing automation approach in alignment with business objectives while identifying opportunities to improve efficiency and effectiveness. Manage marketing platforms, including MS Dynamics 365 and Act-On, ensuring proper integration and data integrity.
• Lead Management and Collaboration: Implement lead scoring and segmentation to prioritize and qualify leads, collaborate with sales teams for seamless handoff and follow-up, and manage list acquisition, behavior-based segmentation, email deliverability, and database hygiene.
• Data Analysis and Continuous Improvement: Monitor and analyze marketing automation performance metrics, make data-driven decisions to improve campaign effectiveness, conduct A/B testing to optimize workflows, and serve as the go-to resource for marketing automation-related inquiries and project planning for internal sales teams.

Requirements

• Bachelor's Degree with at least 5 years of experience in digital marketing.
• Proven track record in paid/organic SEO and PPC strategy & planning, email marketing nurture, cross-selling, and lead management campaigns.
• Software/application proficiency in CRM, marketing automation, and Google Analytics.
• Highly organized, detail-oriented, and strong planning, execution, and time management skills.
• Positive energy and a growth mindset, including a strong ability to empathize and look at problems from many angles.
• Demonstrated ability to work with multiple stakeholders and manage competing priorities.
• Passion for leading projects end-to-end and implementing change.

Benefits

• Top-Tier Benefits: Our 401(k) match and health benefits rank in the top 20% nationwide
• Incentives: A significant portion of our profits is shared with employees through bonus programs
• Generous PTO with the opportunity to buy additional time off
• Paid Parental Leave: Supporting you at every life stage with paid maternity and paternity leave
• Mental Health Resources: Free, full-service mental health care for you and your family
• Wellness Programs: Access on-site fitness centers, personal development funds, and more
• Professional Growth: Take advantage of education assistance, training programs, and development opportunities to advance your career
• Work-Life Balance: Enjoy hybrid and flexible schedules to fit your needs