Digital Marketing Specialist

About the position

This position is responsible for supporting ongoing digital marketing operations on the Great Clips owned channels, including the consumer-facing website, email campaigns, app messaging campaigns, blog content, and more. This role reports to the Manager of Digital Marketing, and the Digital Marketing Specialist will work closely with the internal digital marketing, brand, and communications teams, along with external agencies. The Digital Marketing Specialist will be a technical marketer who will spend most of their time planning, coordinating, and executing our initiatives across owned channels.

Responsibilities

• Collaborate with cross-functional teams, including brand team, communications team, and external vendors, to align email, app messaging, and website campaigns with broader marketing initiatives.
• Develop comprehensive email campaign briefs and collaborate with external vendors to create engaging email creative.
• Perform quality assurance (QA) testing on email campaigns using tools like Email on Acid and inbox testing, and manage the end-to-end deployment process of email campaigns with external vendor.
• Upload and manage digital content on the website, ensuring updates have been QA'd across various devices, browsers, and meet accessibility requirements.
• Verify data and website templates are accurate for new salon website pages, and if not, flag any issues to external vendor for resolution.
• Manage the Search function on salon website pages by training the machine learning tool, identifying gaps in searchable content, and work with internal teams to continuously develop and add new content.
• Build app messages through a WYSIWIG tool, conduct thorough testing of app message content across multiple devices, coordinate content reviews, and manage the app message deployment process.
• Collaborate in the annual planning of blog content, contributing insights and strategies to align with digital marketing objectives.
• Facilitate the monthly blog content creation process by working closely with the communications team, routing drafts for review, and ensuring timely upload to the website; additionally, source, download and integrate relevant brand and stock imagery to enhance blog content.
• Work with communications team and external vendors to gather and upload engaging content to Google Business Profile and Apple Business Connect listings.
• Distribute approved digital content and creative assets to internal and external partners.
• Work cross-functionally to support various teams on special projects.
• Actively participate in ongoing training and professional development to stay current with the latest advancements in digital marketing.
• Ability to listen, earn trust, and accept direct feedback from franchisees while building strong, positive relationships.

Requirements

• Solid understanding of digital marketing strategy, best practices, and tactics; including email, app, website and SEO.
• Demonstrated ability to learn new digital strategies and tactics quickly.
• Previous experience and comfortability with WYSIWIG platforms.
• Basic familiarity with HTML a plus but not required.
• Strong organizational and project management skills with an attention to detail.
• Ability to effectively manage and communicate with a diverse set of external agencies to execute campaigns on time.
• Experience with writing creative briefs, reviewing creative outputs, and coordinating creative assets for digital channels.
• Ability to identify resources, collect data, analyze pertinent data/information, and apply the results to a specific situation.
• Ability to draft, present and communicate effectively via written and verbal communications for all levels of audiences in a collaborative and clear manner.
• Strong proofreading and QA experience.
• Self-motivated and willing to learn new things.
• Four-year college degree preferred and at least 2-3 years of digital marketing experience, especially related to email, app and website marketing.

Nice-to-haves

• Franchisee and retail brand experience is preferred.
• Analytics and audience segmentation experience is a plus.

Benefits

• Competitive salary
• Health benefits
• Wellness programs
• Company-matching 401K
• Tuition assistance
• Personalized development plan for growth and promotion potential
• Inclusive and diverse work culture
• Focus on employee development and innovation