Digital Marketing Specialist

Retro Fitness Corporate • FL

310d

About The Position

This position requires a dynamic and results-producing individual well versed in the full Google Suite of products. Specific areas of concentration include: Google Ads (AdWords), Performance Max, GDN (Google Display Network), retargeting, programmatic media buying and YouTube. You will play a critical role in developing and executing strategic digital marketing campaign initiatives for our 50+ Join Now Media clients to drive views, engagement and leads while maintaining favorable CPLs, CPVs and CPMs. This position is a cross-function of the overall Marketing and Digital Media department mission of driving leads, membership growth, revenue, brand awareness and strengthening community engagement for Retro Fitness and its franchisees.

Requirements

• Bachelor’s degree in marketing, business or a related field (specific Digital Marketing experience preferred)
• 2-3 years’ experience in Digital/Social marketing, preferably in fitness, restaurant or retail industries. Franchise experience is preferred
• Demonstrated understanding of digital marketing channels and tools
• Proven success leading G-Suite initiatives and campaigns. Google Ads (AdWords) experience required.
• Excellent communication and interpersonal skills, willingness to work as a team
• Ability to work independently and collaboratively in a fast-paced environment
• Strong project management skills, self-starter and independent thinker
• Creative thinking and problem-solving skills (doesn’t wait to be told what to do)
• Proficient in basic software package (Word, Excel, PPT)

Responsibilities

• Responsible for daily, weekly, monthly Search and Pmax bidding management
• An understanding of the nuances between click-to-call and form-fill centric search campaigns, along with Day/Time optimization best practices
• Budget management, spend and placement relative to client specific geotargeted and keyword strategies
• Data analytics, reporting and strategic optimization
• Works with content and graphics managers to ensure seamless creative and messaging delivery
• Shifts content when necessary
• Ensures accuracy and appropriate tracking mechanisms
• Manages platform intelligence
• Stays abreast of Google Suite updates, technology changes and new Digital Marketing resources
• Has a strong understanding of keyword search volume estimating and rankings, algorithms and guidelines
• Works closely with the Join Now Media account management team to deliver accurate data pull
• Provides performance summaries and performance recommendations for optimization
• Assists with account audits and deck preparation
• Keeps the VPM abreast of account performance and budget pacing
• Ability to perform keyword research with tools like SEMrush

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree