Digital Marketing Specialist

About the position

Yamaha has an excellent opportunity for a Digital Marketing Specialist to join our Finance team in Cypress, CA. The Digital Marketing Specialist will be responsible for the coordination, development and implementation of Yamaha Motor Finance Corporation, USA (YMFC-US) digital marketing activities, including but not limited to website development, marketing automation strategies, email and CRM execution and development, digital campaigns and engagement, social media marketing and external communications.

Responsibilities

• Help manage overall data management including CRM and lead-gen strategies including e-mail marketing and tracking/analytics to support company initiatives and goals.
• Assist in coordinating and managing external vendors / agencies and partners to provide direction and implement YMFC-US digital marketing initiatives and programs.
• Measure and analyze effectiveness, traffic and awareness for digital channel efforts.
• Work cross functionally within the marketing group, across YMFC-US, and with Yamaha external product groups to support brand and sales priorities.
• Successfully plan, execute and manage digital marketing efforts for all YMFC-US products and services to drive incremental sales as well as increased brand awareness/loyalty.
• Ensure digital channels operate in line with corporate guidelines and abide by federal/state regulations while working closely with YMFC-US legal & compliance teams.
• Develop and implement SEO/SEM strategies to increase organic search traffic and grow brand awareness.
• Assist with conducting and evaluating of consumer research to measure media consumption & lifestyle trends to maximize digital marketing strategy development and effectiveness.
• Performs other duties as required.

Requirements

• BA/BS degree in Business, Marketing, Communications or similar required.
• Ability to transform strategy into tactics while managing effectively with limited supervision.
• Strong written and verbal communication/presentation skills.
• Must be able to work independently as well as within a team-based environment.
• Knowledge of various digital marketing platforms (Salesforce) and web analytic tools.
• Proficient in MS Office Application (Word, Excel, PowerPoint, Outlook)

Benefits

• 401(k) and Profit Sharing
• Fertility Benefits
• 37.5-hour workweek
• Medical, Dental, Vision
• Life and AD&D Insurance
• Wellness Program
• Short-Term Disability Coverage (for hourly roles)
• Long-Term Disability
• Student Debt Repayment Benefits
• Ability to borrow Yamaha product