Digital Marketing Specialist

About the position

The position involves driving qualified traffic to support revenue and traffic growth for an omnichannel retail business, which includes both ecommerce websites and brick-and-mortar retail locations. The candidate will administer paid campaigns across various channels such as paid search, programmatic, social, and affiliate marketing. A successful candidate will have a strong understanding of omnichannel strategy and will contribute to measurable growth in these channels, focusing on driving positive outcomes and return-on-investment. This role is cross-functional and requires collaboration with multiple teams.

Responsibilities

• Drive growth via digital marketing programs including paid search, display programmatic advertising, social advertising, and affiliate marketing.
• Manage paid search engine marketing by setting strategic direction for agency partners, developing integrated plans, managing budgets, and performing in-depth analysis.
• Drive performance through ad copy and landing page testing, and manage Google Shopping campaigns.
• Manage display campaigns for prospecting and remarketing consumers, coordinating creative with brand teams and agency partners.
• Optimize affiliate programs by developing strategic integrated plans and monitoring execution compliance.
• Maintain promotional calendar support and partner with internal teams on go-to-market activations.
• Pull reporting and develop actionable insights and optimizations across all digital marketing programs.
• Develop recommendations for optimal budget allocation to maximize revenue and minimize acquisition costs.
• Ensure a seamless customer experience across devices including desktop, tablet, and mobile.
• Educate partners on direct-to-consumer digital focus.

Requirements

• Minimum of a college bachelor's degree, preferably in Marketing, Business, or Advertising.
• 2+ years of retail or ecommerce experience.
• 2+ years of digital marketing experience.
• Familiarity with offline marketing strategies and tactics.
• Strong interpersonal and communication skills for effective collaboration.
• Excellent analytical skills.
• Excellent organizational skills.
• Strong technical knowledge relevant to a typical retail environment.

Benefits

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• Bass Pro Cares Fund
• Employee discounts on retail merchandise, restaurants, resorts, and attractions.