Digital Marketing Specialist

$47,840 - $52,000/Yr

Vmi- - Minneapolis, MN

Full-time - Entry Level

Minneapolis, MN

Rental and Leasing Services

About the position

The Digital Marketing Specialist will design and implement marketing campaigns that align with the company's product portfolio and marketing objectives. This role focuses on creating on-brand creative work that delivers measurable results, requiring a blend of technical skills in photography, graphic design, and marketing strategy.

Responsibilities

• Capture and prepare high-quality images of company products for marketing and sales use online.
• Ensure the accuracy and completeness of product images using NetSuite.
• Identify and report discrepancies between expected inventory and actual physical samples.
• Collaborate with sales team to create visual content and mock-ups for marketing, packaging, and promotional materials.
• Provide quick turnaround of sell sheets as needed.
• Maintain a well-organized folder structure and hierarchy.
• Provide additional support to office and warehouse staff as needed.
• Juggle multiple tasks and deadlines.
• Accurately represent products for internal and external use by interpreting purchase orders.
• Coordinate with buyers and warehouse staff to ensure all products are included and up to date.
• Notify appropriate staff of any discrepancies in product style, packaging, and assortments.
• Manage company B2B website.

Requirements

• High School Degree
• 2+ years of hands-on experience in marketing, photography, website or related role
• Proficiency in Adobe Creative Suite (particularly Photoshop, Illustrator, Express)
• Proficiency in Microsoft Office Suite (Word, Excel, Publisher, Outlook)
• Website design
• Strong attention to detail, problem-solving, organizational, & time management skills
• Ability to accept constructive criticism and adapt to ever-changing demands.

Nice-to-haves

• Bachelor's degree in marketing or related field preferred.
• Experience using NetSuite or related company ERP system.
• Experience with AI image generation tools (e.g., DALL-E, Midjourney, or similar) preferred.
• Familiarity with prompt engineering and AI optimization.
• E-commerce experience preferred.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off