Digital Marketing Specialist*

City of Henderson • Henderson, NV

396d • $65,312 - $97,968 • Remote

About The Position

The Digital Marketing Specialist will be responsible for developing and executing effective digital marketing strategies for the City of Henderson. This role involves creating distinct digital experiences for customers, promoting the city's vision, programs, and services, and measuring the performance of various digital marketing campaigns. The ideal candidate will thrive in a fast-paced environment and possess strong communication and organizational skills.

Requirements

• Bachelor's degree in marketing, business management, or a closely related field.
• Three years of full-time experience in SEM, SEO, and targeted ad strategy.
• Experience implementing A/B testing and audience segmentation strategies.
• Strong analytical skills and ability to report campaign results.

Nice To Haves

• Experience with database marketing.
• Strong communication and interpersonal skills.
• Organizational skills.

Responsibilities

• Prepare and execute effective digital marketing strategies for the City.
• Plan and execute web, SEO/SEM, database marketing, email, and display advertising campaigns.
• Utilize analytical skills to evaluate customer experience across multiple channels.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Measure and report performance of all digital marketing campaigns against goals (ROI and KPIs).
• Identify trends and insights to optimize spend and performance.

Benefits

• 401(a) retirement plan
• 457(b) retirement plan
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Flexible spending account
• Paid time off
• Work from home options
• Employee assistance program
• Vision insurance
• Loan forgiveness
• Life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Executive, Legislative, and Other General Government Support
• Education Level: Bachelor's degree