About the position
The Marvin Creative Studio team is seeking a Digital Marketing Specialist to support and execute the Marvin Digital Marketing strategy. The Digital Marketing Specialist plays a key role in ensuring any Marvin digital channel including web, social, and search efforts effectively communicate our key brand messages and story. This role will work closely with the Digital Marketing Manager to execute campaigns that expand brand relevance, create engagement, increase consideration, and drive sales. The Specialist supports digital marketing activations by serving as the lead for brand-driven web updates, social media back-end operations, administration of local dealer digital marketing campaigns and maintaining the web update calendar and roadmap. In this position, the Specialist will drive projects forward with a positive attitude and strong work ethic, exhibited through agile actions and collaboration. This individual will be supporting cross-functional teams from project planning through execution, and will be asked to demonstrate superior project management, proactive problem solving, and communication skills.
Responsibilities
- Partner with the Digital Center of Excellence and Creative Studio team to effectively implement timely updates to the website that align with the Marvin brand and product portfolio.
- Prepare all necessary assets to support development of net new landing pages.
- Serve as the operations lead for all digital and social media platforms, including auditing channels and providing recommendations on content refinements.
- Oversee Marvin web location/listing management strategy, ensuring all Marvin locations are properly listed and responsive to customer inquiries.
- Collaborate with the Channel Marketing team, agency partners, and internal creative teams to provide multi-channel marketing assets.
- Drive adoption of dealer marketing programs through impactful storytelling and relevant content.
- Collect performance data from various platforms to report on effectiveness of digital marketing initiatives.
- Provide and present quarterly, annual, and on-demand reporting on digital dealer campaign performance.
- Recommend and institute operational changes to increase efficiency and quality of digital marketing initiatives.
Requirements
- Demonstrated experience with managing website updates and marketing campaign deliverables.
- Strategic thinking and problem-solving skills with an ability to translate complex data into applicable recommendations.
- Excellent communication and presentation skills.
- Strong organizational skills with experience managing digital marketing campaigns.
- Proven ability to create consistent routines while managing process ambiguity.
- Knowledge of marketing operations and useful/measurable KPIs/metrics.
- Experience extracting and mining data from various sources and translating to meaningful reports and insights.
- 2-3 years of experience working in digital marketing in a product marketing, web experience, social media, or search (SEO/SEM) role.
- 1-2 years of experience with SEM.
- Undergraduate degree in marketing, advertising, analytics, or related field.
- Proficiency with social media and experience analyzing campaign performance.
- Experience working with cross-functional teams and leading project management.
- Experience in working with technical team members to execute digital projects and campaigns.
- Must be able to self-direct own activities utilizing effective time management and planning skills.
- Demonstrates a curiosity for, and an ability to, rapidly learn new concepts and acquire new skills.
Nice-to-haves
- Experience working in franchise or partner marketing.
Benefits
- Health insurance
- Paid holidays
- Paid parental leave
- 401(k) retirement savings match
- $300 annual wellbeing account
- Better Living Day (a paid day off)
- Annual profit sharing
- Coordinated volunteer opportunities
- Brighter Days Fund for financial support during personal hardship
