Digital Marketing Specialist

About the position

Adaptive Health is a leader in the health & wellness industry, offering high-quality supplements and personal care products to a growing customer base. Our data-driven marketing team plays a crucial role in our success, ensuring our brand reaches the right audience with compelling, high-performing campaigns. We're looking for a Digital Marketing Specialist (Google) to join our innovative marketing team! If you're passionate about digital advertising, have a strong analytical mindset, and thrive in a fast-paced, data-driven environment—this role is for you.

Responsibilities

• Plan, launch, and manage Google Ads (Search, Display, Video, Performance Max) and Native ad campaigns.
• Optimize bids, budget allocations, and audience targeting to drive sales and maximize ROI.
• Develop a structured A/B testing strategy to improve performance across creatives and targeting.
• Conduct keyword research to enhance campaign targeting and efficiency.
• Troubleshoot performance issues and adjust strategies in real time.
• Monitor key metrics (CTR, CPC, CPA, ROAS, conversion rates) and proactively optimize campaigns.
• Use Google Analytics, Google Tag Manager, and UTM tracking to analyze customer behavior and improve ad targeting.
• Identify areas for landing page and funnel optimization to increase conversion rates.
• Work closely with designers and copywriters to develop engaging ad creatives.
• Stay updated on the latest Google Ads and native ad trends and implement best practices.
• Partner with ad network representatives to test new features and beta programs.
• Prepare weekly and monthly reports on campaign performance.
• Present data-driven insights and recommend strategic improvements to leadership.

Requirements

• 3+ years of hands-on experience managing paid digital campaigns on Google Ads and Native ad networks.
• Deep knowledge of Google Ads (Search, Display, YouTube, Performance Max) and audience targeting.
• Experience managing $2,500+ daily ad budgets and optimizing for CPA/ROAS goals.
• Proficiency with Google Analytics, Google Tag Manager, and tracking setup.
• Strong analytical skills—comfortable interpreting data and making data-driven decisions.
• Experience with A/B testing for ads and landing pages.
• Excellent written and verbal communication skills to convey insights effectively.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Passion for digital marketing, performance advertising, and continuous learning.

Nice-to-haves

• Experience running subscription-based marketing campaigns.
• Familiarity with direct-to-consumer (DTC) marketing strategies.
• Basic knowledge of HTML, JavaScript, or CRO tools for landing page optimization.
• Google Ads Certifications (Google Ads Search, Display, or Analytics).

Benefits

• Competitive Salary & Performance Bonuses - Your hard work and results will be rewarded.
• Hybrid Work Flexibility - Work 3 days in-office (Wednesday Mandatory) and 2 days remotely on your schedule.
• Growth Opportunities - This role is a stepping stone to senior digital marketing and leadership positions.
• Cutting-Edge Marketing Strategies - Work with a team that embraces innovation and data-driven decision-making.
• Collaborative & Fun Culture - Join a passionate, dynamic team that values creativity and performance.