Digital Marketing Specialist

About the position

As a Digital Marketing Specialist at Fisher Investments, you're at the forefront of our global expansion and completing digital media campaigns that directly impact our growth. Being an important player on our Global Digital Media Team reporting to the Digital Media Team Lead, you'll use your expertise in paid social (LinkedIn) and display advertising (Google Ads) to produce high-quality leads for our global sales force. As a strategist, you'll be data-driven, optimizing campaigns and uncovering new opportunities to reach our target audience and exceed campaign goals.

Responsibilities

• Fuel global lead generation by managing and optimizing paid social and display campaigns across LinkedIn and Google
• Leverage first and third-party data to identify and reach our target audiences
• Analyze campaign performance, identify trends and implement data-backed strategies to maximize ROAS
• Communicate campaign performance to leadership and team members
• Collaborate and innovate with the Strategy and Planning Team and our in-house creative agency to develop compelling ads and messaging
• Continuously research industry trends and identify testing opportunities to guide campaign performance
• Identify creative solutions at scale to meet our client acquisition needs
• Collaborate with vendor partners and use their expertise to maximize campaign performance

Requirements

• 1+ years digital marketing experience as a digital media buyer/planner, campaign analyst or account manager (other online advertising background)
• Experience working in digital ad platforms like Google Ads and LinkedIn Campaign Manager
• Experience in Excel, including the ability to use formulas and pivot tables
• Experience using web analytics tools and optimizing campaigns based on performance (Google Analytics, Power BI)

Benefits

• 100% paid medical, dental and vision premiums for you and your qualifying dependents
• A 50% 401(k) match, up to the IRS maximum
• 20 days of PTO, plus 10 paid holidays
• Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care