Digital Marketing Web Specialist

About the position

The Digital Marketing Web Specialist supports the daily operations of content production, publishing, and ecommerce conversion optimization for Astound websites. This role involves configuring web pages, managing content, and ensuring a seamless, high-quality user experience across all digital properties. The Digital Marketing Web Specialist collaborates closely with the web operations, content marketing, social media, and email marketing teams to develop, refine, and publish compelling web pages and site sections. The Digital Marketing Web Specialist plays a crucial role in maintaining the effectiveness and consistency of web content, optimizing ecommerce experiences, and ensuring that all digital assets are in line with brand standards.

Responsibilities

• Manage daily, weekly, and monthly updates, refreshes, and builds for assigned websites, ensuring timely delivery and adherence to brand and technical standards
• Handle web tickets as assigned, executing content updates and modifications to web pages, including layout configuration, HTML adjustments, and image creation/editing
• Run local markets' sites: core content, landing pages, geo-variances
• Partner with the wider marketing team to conduct site audits to assess and improve digital promotion efforts and maintain brand consistency across web properties
• Provide prompt and excellent customer service to the wider marketing and product teams and act as a strong team member throughout all interactions
• Support testing and ecommerce conversion rate optimization efforts - developing pages, scenarios, and documentation
• Participate in data review and iterative testing plans
• Stay up-to-date on web design trends, UX best practices, and content marketing strategies
• Work with social media team members to maintain multiple asset libraries, keeping assets well organized, categorized, and properly tagged for SEO rank support
• Oversee the centralization and management of media assets (images, videos, disclaimers, etc.), ensuring proper categorization, tagging for SEO, and organization
• Act as the main point of contact for internal marketing teams, external vendors, and programmers to gather, organize, and maintain core web assets
• Conduct Quality Assurance (QA) checks on content, promotions, and site enhancements to ensure accuracy and a flawless user experience at launch
• Maintain a strong attention to detail, ensuring brand consistency and proper presentation of text, design, and product information
• Ensure content is consistent with pricing structures, product positioning, and user experience expectations
• Support the execution of quarterly SEO plans and contribute to the optimization of the content management systems
• Participate in SEO calls, learning from reporting and staying updated on SEO best practices
• Expand SEO knowledge through training and apply new strategies to improve site visibility and performance
• Other duties as assigned

Requirements

• 2-4 years of experience as a site content creator, digital marketing/content manager, SEO manager, web/front designer or digital marketing producer
• Proven experience in web content creation, digital content management, and digital creative editing/production
• Strong familiarity with web design, usability, content marketing, SEO/SEM, and digital marketing fundamentals
• Proficient in HTML/HTML5, Photoshop, Illustrator, InDesign, and CMS systems
• Ability to manage multiple projects and collaborate with cross-functional teams to meet tight deadlines
• Exceptional organizational skills and attention to detail
• Strong communication and interpersonal skills, with the ability to provide excellent customer service
• Knowledge of user interface design principles, web design best practices and a strong visual design sensibility

Benefits

• 401k retirement plan, with employer match
• Insurance options including: medical, dental, vision, life and STD insurance
• Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization
• Floating Holiday: 40 hours per year
• Paid Holidays: 7 days per year
• Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws
• Tuition reimbursement program
• Employee discount program