Digital Media Buyer - HYBRID

About the position

ReachMobi is an industry-leading mobile app developer that focuses on connecting users to a tailored mobile experience. The company prides itself on its innovative team, which includes developers, marketers, designers, and content creators, all dedicated to enhancing user engagement and monetization in the mobile space. The position involves developing and optimizing digital distribution partnerships, organizing digital media buying, performing market research, creating ad copy, analyzing campaign effectiveness, and optimizing user-base segmentation to achieve product LTV and ROI targets.

Responsibilities

• Develop, deploy, and optimize digital distribution partnerships with key platforms and providers.
• Organize digital media buying using major display, search, and social networks to drive traffic to owned and operated mobile applications.
• Perform market research to refine paid media strategies and identify marketplace opportunities for new products and marketing pitches.
• Construct ad copy and drive CPA performance across various media types and cost structures (CPM, CPC, CPI).
• Analyze, review, and report on the effectiveness of campaigns, providing insights and recommendations.
• Create and optimize text and image creatives, including split testing.
• Identify and scale profitable user-base segments.
• Source level bid optimizations to meet product LTV and ROI targets.

Requirements

• 2+ years of professional experience running performance-based (CPC/CPI/CPA) mobile ad campaigns on platforms like Facebook, Google, and Affiliate Networks.
• Experience analyzing conversion rates, click-through rates, retention rates, lifetime value (LTV), and other common KPIs.
• Proficient with Excel (Pivot tables, Data Visualization, VLOOKUP, SUMIF, etc.).
• Experience creating ad copy - both text and graphics.
• Mobile advertising experience preferred.
• Excellent interpretive skills to translate raw data into actionable outcomes.

Benefits

• Fun, work hard - play hard culture
• No dress code policy
• Hybrid schedule
• Unlimited Paid Time Off along with 10 paid holidays
• 401k match up to 4%
• Health/Vision/Dental insurance
• Flexible Spending Accounts
• 100% employer paid Life Insurance, AD&D, STD, and LTD
• Sponsorship available
• Complimentary snacks, beverages, and catered lunches
• Located next to world-class shopping and restaurants
• Regular company-sponsored social events