Digital Media/Content Creation Specialist

$27,040 - $37,440/Yr

Corpus Christi Athletic Club - Corpus Christi, TX

Full-time - Entry Level

Corpus Christi, TX

Amusement, Gambling, and Recreation Industries

About the position

The Digital Media/Content Creation Specialist at Corpus Christi Athletic Club is responsible for creating and promoting digital content to support marketing campaigns. This role focuses on enhancing the club's online presence through various channels, including social media, email newsletters, and the website, while ensuring alignment with the club's brand identity.

Responsibilities

• Develop and implement content strategies to increase engagement and grow online presence across social media, email newsletters, blogs, and the website.
• Create high-quality, engaging written content for various channels, including social media posts, blog articles, and email campaigns.
• Produce visual content, including photography, videos, graphics, and reels, that aligns with the club's brand identity.
• Plan, execute, and monitor content calendars for regular publishing schedules.
• Collaborate with the marketing team to promote events, classes, and special programs, such as partnerships with local universities or upcoming facility upgrades.
• Assist in developing content for member spotlights, employee spotlights, and community outreach initiatives.
• Monitor social media and website analytics to measure content effectiveness and adjust strategies as needed.
• Manage club internal marketing ensuring flyers, TVs, and any other marketing is current and on brand.
• Assist with reviews and answering customer inquiries via review portals and online sources (i.e. CCAC meta and Instagram pages).
• Communicate effectively with 3rd party vendors regarding upcoming marketing campaigns and club initiatives.
• Ensure all communication and marketing needs are delivered in a timely manner to department managers.
• Other duties as assigned.

Requirements

• Bachelor's degree
• Entry level experience in social media marketing
• Experience with social media management
• Proficiency in WordPress
• Knowledge of SEO
• Social listening skills

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid time off
• Employee discount