Ledgent - Brea, CA
posted 3 months ago
We are looking for a Digital Media Content Creator to support our marketing initiatives. The content creator will be responsible for developing high-quality content for websites, social media, marketing materials, and other platforms. This role is crucial in contributing significantly to the company's branding and style guide to maximize the impact of their content. The ideal candidate will analyze the successes and challenges of our market competitors and share their findings with coworkers to consistently deliver excellence. This position is a contract to hire role on W2, requiring 100% on-site presence in Brea, CA. The objectives of this role include possessing photography and videography experience, communicating and collaborating to enhance social media presence, and working closely with the marketing department to understand both short-term and long-term marketing targets. The content creator will develop content strategies accordingly, create engaging content that maximizes customer interest, and measure and monitor company website and social media traffic statistics. They will also be responsible for monitoring traffic increases due to new content and taking actions to improve traffic metrics. Additionally, the content creator will brainstorm and suggest new ways to improve traffic by tapping into new platforms and channels. Collaboration with the content and marketing team will be essential to decide on brand taglines, logos, and other promotional materials. The candidate should be willing to be on camera at times and will update content on the website, Amazon, social media, and content pages periodically. Optimizing SEO-driven content to increase site traffic, writing and reviewing content for various platforms, and identifying customer needs in relation to the company will also be key responsibilities. Finally, the content creator will review and make changes to Google ads to ensure optimal performance and alignment with marketing strategies.