Digital Media Specialist: College of Veterinary Medicine

University of Tennessee - Knoxville, TN

Full-time

Knoxville, TN

Educational Services

About the position

The College of Veterinary Medicine is seeking a Digital Media Specialist who will serve as a video storyteller, responsible for creating a diverse array of high-quality visual content aimed at enhancing public awareness of the college. This role involves the independent development of original video, photographic, and written content that effectively communicates the college's mission of teaching, discovery, and service. The Digital Media Specialist will take projects from concept to completion, producing newsworthy feature articles, website content, and social media posts, while also managing the college's social media presence. Collaboration is key in this position, as the specialist will work closely with the college's media relations team, the dean's office, and various departments within the college to deliver innovative communication solutions that bolster marketing and outreach efforts. The role also includes the production of educational content for veterinary students, utilizing longer format instructional videos in classroom and laboratory settings. The specialist will be expected to work with standard office equipment, both mechanical and electronic, and maintain a flexible schedule that may include weekends and holidays. Additionally, the position requires working in close proximity to large and small animals in various environments, including treatment rooms, surgical areas, and laboratories. The Digital Media Specialist will independently set the strategy for original video and photographic content, including medical educational videos for students and clients. Responsibilities include producing compelling content for internal and external use, cultivating relationships with faculty, staff, and students to identify newsworthy events, and monitoring social media. The specialist will also film and edit videos for online continuing education programs, maintain a searchable database of media content, and stay updated on the latest video trends and industry standards. The role may also involve providing support during emergency or crisis management and contributing to the overall creative direction of the college.

Responsibilities

• Independently set strategy for original video and photographic content, including medical educational videos for students and clients.
• Independently produce compelling and impactful content for internal and external use including news releases, social media posts, and other innovative ways of engaging the media and the public.
• Cultivate relationships with college faculty, staff, and students to develop open communication about newsworthy events and stories happening throughout the college.
• Independently create engaging media content to promote college events and tell the stories of the college.
• Monitor social media.
• Independently film and edit videos for online continuing education programs offered by the college.
• Has full responsibility for making creative decisions.
• Presents work to client for quality assurance review.
• Maintain a searchable database of videos and photographs.
• Stay current with latest video trends, styles, techniques, and industry standards.
• Be prepared to provide support during emergency or crisis management.
• Contribute to the college's success by accepting other duties as assigned.
• Contributes to the overall creative direction of the college by influencing internal and external reputation, influencing students' instructional materials, and working alongside other staff responsible for creating original content.

Requirements

• Bachelor's degree in Communication, Marketing, Digital Media, Journalism, Design or relevant field.
• 2 years of relevant experience.
• Photography and videography production and editing knowledge.
• Strong interpersonal skills including the ability to listen perceptively.
• Exceptional written and oral communication skills.
• Excellent computer skills including Microsoft Office programs and Adobe Creative Suite including Premiere Pro and Photoshop.
• Ability and willingness to learn and adapt to new editing systems with minimal guidance.
• Respect confidentiality and act with integrity.

Nice-to-haves

• Flexible, detail-oriented, organized, and ability to multi-task.
• Professional demeanor.
• Self-starter with the ability to work independently and collaboratively.
• Ability and willingness to occasionally work outside regular business hours.
• Enjoy a strong appreciation for the college mission of knowledge, compassion, and discovery.