Digital Media Specialist

About the position

The Digital Media Specialist - Programmatic Display and Digital Video is part of the Digital Marketing Team and reports to the Director of Paid Media. This role supports marketing and D2C teams with planning, implementation, and optimization of programmatic display and digital video, including YouTube, YouTube TV, other CTV and digital video publishers and placements as needed. This role works closely with other in-house media and D2C team members to deliver effective full funnel media and sales campaigns that meet Electrolux's marketing and sales goals. The ideal candidate can learn new technology, works well within a team environment, and is able to prioritize workflow while maintaining work quality.

Responsibilities

• Campaign management and hands-on execution of programmatic media in Google Marketing Platform, including display, YouTube, YouTube TV, other digital video and CTV buys as needed across the full funnel
• Manage PMP and private deals across existing and new partners
• Work in partnership with Google's day to day contacts to ensure our campaigns, creatives, bid strategies and performance align with best practices
• Manage trafficking process with outside agencies/publishers, perform campaign QA, retrieve creative specifications from publishers, and coordinate with creative agencies for asset delivery and campaign launch
• Work closely with in-house graphics team and creative agencies to develop, traffic, and test new ad creatives ensuring alignment with brand messaging and D2C promotional periods
• Work closely with D2C team to support promotional efforts and report out on conversion performance
• Analyze performance of campaigns and creatives on key metrics for daily/weekly optimization. Recommend tactical changes to maximize campaign performance and sales
• Provide support for other members of the in-house media team including QA-ing campaign launches

Requirements

• Understanding of the programmatic media industry, inventory, and platform landscape
• Able to balance business needs and timing without compromising on quality, evaluating the data to inform decision-making and continuous improvement
• Adept at managing a range of campaigns across a range of products, budgets, and target audiences
• Able to follow established processes and recommend improvements to best achieve media and sales goals
• Builds good working relationships, is a good listener, and responds well in an ever-changing environment
• Able to report on results and make recommendations for testing and improvements
• Communicates clearly and effectively