Digital Media Strategist

About the position

We are seeking a data-driven and creative Digital Media Strategist to develop, execute, and optimize our paid social & digital campaigns across various platforms. This role is crucial in driving brand awareness, engagement, and conversions by leveraging innovative advertising strategies and detailed performance analysis.

Responsibilities

• Design and implement comprehensive paid social media strategies that align with overall marketing goals.
• Identify target audience segments and tailor campaigns to maximize reach and engagement.
• Plan, launch, and optimize paid campaigns across platforms such as Facebook, Instagram, LinkedIn, YouTube, X, and TikTok.
• Create and track email campaigns for internal and external communications.
• Manage daily operations of social ad campaigns, including budgeting, bidding, and scheduling.
• Monitor key performance indicators (KPIs) and analyze campaign data using tools like Facebook Ads Manager, Google Analytics, etc.
• Conduct A/B testing to evaluate creative elements, messaging, and audience targeting, and adjust strategies based on insights.
• Work closely with creative, content, and marketing teams to develop compelling ad creatives and messaging.
• Coordinate with cross-functional teams to ensure cohesive brand messaging and campaign consistency.
• Stay up-to-date with the latest trends, tools, and best practices in paid social media and digital advertising.
• Recommend innovative strategies and platform-specific tactics to maintain a competitive edge.
• Generate regular reports on campaign performance, providing actionable insights and recommendations for improvement.
• Present findings and strategic recommendations to stakeholders and senior management.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years’ experience managing paid social media campaigns or digital advertising initiatives.
• Strong proficiency with major social media platforms and ad management tools.
• Demonstrated ability to analyze data, draw insights, and optimize campaigns for maximum ROI.
• Excellent communication, organizational, and project management skills.
• Ability to thrive in a fast-paced, dynamic environment with multiple projects and deadlines.

Nice-to-haves

• Experience with programmatic advertising and cross-channel marketing.
• Familiarity with marketing automation tools and CRM platforms.
• Creative problem-solving skills with attention to detail.
• Ability to adapt quickly to evolving digital marketing trends and technologies.
• Bilingual preferred.

Benefits

• Competitive salary.
• Comprehensive health, dental, and vision insurance packages.
• Opportunities for professional development.
• Flexible work arrangements, including remote work options.