Direct Marketing Specialist

$41,000 - $76,000/Yr

Vetter Equipment Co - Lincoln, NE

Full-time - Entry Level

Lincoln, NE

Merchant Wholesalers, Durable Goods

About the position

The Direct Marketing Specialist at Vetter Equipment Company is a pivotal role focused on enhancing the visibility and effectiveness of Sandhills Global brands through various digital marketing channels. This position is based in Lincoln, Nebraska, and offers a unique 4.5-day workweek, promoting a balanced work-life environment. The specialist will engage in a variety of marketing activities, including email marketing, push messaging, SMS campaigns, and Account-Based Marketing (ABM). In this role, the Direct Marketing Specialist will conduct market research to identify trends and opportunities, ensuring that marketing strategies are data-driven and aligned with business objectives. Effective cross-team communication is essential, as the specialist will collaborate closely with sales, marketing, and other stakeholders to plan and execute campaigns. The responsibilities also include the creation and curation of content for advertisements, as well as tracking and analyzing campaign performance to measure success and optimize future efforts. Success in this position requires strong organizational skills, creativity, and a keen attention to detail. The ability to analyze marketing data quickly and make informed decisions is crucial. The specialist will be responsible for building marketing emails, developing audience segments, and implementing cross-channel marketing automation strategies. Additionally, the role demands a proactive approach to learning and adapting to new tools and strategies to meet the evolving goals of the company. Candidates should be prepared to assume other duties as assigned, demonstrating flexibility and a commitment to the overall success of the marketing team.

Responsibilities

• Conduct market research to identify trends and opportunities.
• Communicate effectively with sales, marketing, and stakeholders.
• Plan and create marketing campaigns across various channels.
• Curate content for advertisements and track campaign performance.
• Build marketing emails and develop audience segments.
• Implement cross-channel marketing automation strategies.
• Measure success and communicate outcomes clearly.

Requirements

• In-office position with a 4.5-day regular work week.
• Excellent oral and written communication skills.
• Ability to work independently and within a team environment.
• Results-oriented with a flexible approach to change.
• Stable and progressive work history.
• Professional appearance and demeanor.

Nice-to-haves

• Experience building marketing emails.
• Knowledge of email marketing deliverability strategies.
• Experience with marketing automation and audience segmentation platforms.
• Fluency in Google Analytics, Iterable, Adobe Photoshop, and Adobe Dreamweaver.

Benefits

• 4.5-day workweek
• Professional development opportunities
• Collaborative work environment