Director B2B Marketing

Time Manufacturing - Westlake, TX

Full-time - Senior

Westlake, TX

Machinery Manufacturing

About the position

The Director of B2B Marketing at TIME Manufacturing Company is responsible for developing and executing strategic marketing initiatives aimed at enhancing brand awareness, driving sales growth, and fostering customer loyalty. This role involves collaboration with sales teams, conducting market research, and managing dealer programs to optimize marketing strategies that resonate with customers across various distribution channels.

Responsibilities

• Develop and implement effective B2B marketing strategies and manage dealer programs to enhance relationships and drive sales performance.
• Develop engaging pitch decks and presentations that effectively communicate our value propositions to potential clients and partners.
• Collaborate closely with sales teams to align marketing strategies with sales goals and optimize lead generation efforts.
• Conduct market research to identify trends, customer behaviors, and competitive insights to inform marketing strategies.
• Coordinate regular training sessions and workshops to equip internal salespeople and dealers with product knowledge and sales techniques.
• Continuously assess training needs and update programs to reflect new products, market trends, and best practices.
• Design and execute VIP programs that reward high-value customers and enhance brand loyalty.
• Create and manage comprehensive loyalty programs that incentivize repeat business and customer engagement.
• Oversee the creation of marketing collateral, including digital content, brochures, and promotional materials that support sales initiatives.
• Lead the development of channel marketing strategies that optimize product visibility and sales across various distribution channels.
• Articulate clear and compelling value propositions for products and services that resonate with target audiences.
• Work closely with product management and sales teams to ensure alignment on messaging and positioning.
• Develop marketing materials that effectively communicate value propositions to customers and partners.
• Develop and implement strategic marketing programs that effectively leverage product features, advantages, and benefits to enhance sales efforts, drive customer engagement, and achieve volume budget targets.
• Collaborate closely with the sales team to ensure alignment and optimize marketing initiatives for maximum impact in the B2B market.
• Equip sales personnel with the tools, knowledge, and resources needed to effectively promote and sell products.
• Work closely with product management, sales, and customer service teams to align trade marketing strategies with overall business objectives.
• Collaborate with external agencies and vendors for marketing support and campaign execution.
• Establish metrics to measure the success of marketing campaigns and loyalty programs, providing regular reports and insights for continuous improvement.
• Evaluate the effectiveness of trade marketing programs and initiatives.
• Foster relationships with key clients and stakeholders to enhance customer loyalty and gather feedback for program enhancement.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 7+ years of experience in B2B marketing, channel marketing, or related roles with a focus on commercial strategies in manufacturing and loyalty program development.
• Proven experience in creating effective pitch decks and marketing materials that drive engagement and sales.
• Excellent analytical skills, with the ability to interpret data and make informed decisions.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Strong project management skills and attention to detail.
• Proficient in marketing software and tools, CRM systems, and data analytics platforms.

Benefits

• 401(k) matching
• Dental insurance
• Paid holidays
• Paid time off
• Vision insurance