Director, Communications

LE022 MDX Medical, LLC - Boston, MA

Full-time - Senior

Remote - Boston, MA

501-1,000 employees

About the position

Zelis is seeking a Director of Communications, Member Engagement to enhance member communications strategy and operations. This role focuses on driving product awareness and revenue through omni-channel communications, including print, email, and SMS campaigns. The ideal candidate will navigate complexity and ambiguity while collaborating with cross-functional teams to scale a transformative business segment and foster a high-performing team culture.

Responsibilities

• Lead, develop, and grow the Communications team by setting vision, strategy, and prioritizing Objectives & Key Results (OKRs).
• Drive communications and content strategy across the member journey, ensuring best-in-class design, imagery, and copy.
• Define omni-channel personalization strategy and data-driven execution to effectively reach members.
• Build inventory of high-performing collateral themes and explore paid communications packages for revenue expansion.
• Lead operations of campaign execution and collateral management, identifying opportunities for process optimization.
• Bring technical expertise to the marketing and communications tech stack, leveraging AI and new technology.
• Conduct market research to understand healthcare trends and inform communications strategy.
• Define key performance metrics and track progress with team and cross-functional leaders.
• Manage an analytical resource to produce insights based on data to inform communications strategy.
• React quickly to customer and member escalations and create systems to anticipate future concerns.
• Advise on data architecture in support of member engagement communications.
• Manage compliance and security requirements in collaboration with stakeholders.
• Assess current marketing channels and materials for effectiveness and ensure client SLAs are met.
• Partner with Product Management & Data stakeholders to define engagement strategy and frameworks.
• Collaborate with Client Management to articulate the value proposition of member communications.
• Tailor PowerBI dashboards in alignment with key performance metrics and collaborate on analytical research initiatives.
• Maintain knowledge of healthcare and consumer marketing industry trends and innovations.
• Build a constructive, inclusive, and high-performing organizational culture.
• Present key initiatives to various audiences, including Senior Leadership.

Requirements

• 12+ years of Consumer Marketing experience, with 5+ years in the Healthcare industry.
• Working knowledge of member communications regulations and guidelines, including ACA and Medicare.
• Global work experience with the ability to define global processes.
• Superb communication and interpersonal skills with high emotional intelligence.
• Analytical, test-and-learn approach with a customer-centric mindset.
• Demonstrated ability to collaborate cross-functionally to drive results.
• Strong project management and time management skills with attention to detail.
• Experience in developing, leading, and mentoring high-achieving talent in a fast-paced environment.
• Self-directed and proactive with the ability to reorganize priorities in a dynamic environment.
• Ability to interpret and use data for business decisions and abstract topics.

Nice-to-haves

• Master's degree preferred.
• Experience with healthcare consumer communications strategies.
• Familiarity with AI and new technology in marketing.

Benefits

• Hybrid and remote-friendly work culture.
• In-office requirement a minimum of twice monthly.
• Additional travel required quarterly.