Director, Consumer Insights

Full-time - Senior

West Hills, CA

Chemical Manufacturing

About the position

The Director of Consumer Insights acts as a strategic consultant and the voice of the consumer within the organization. As a strategic advisor, the Director collaborates closely with marketing and sales leaders to ensure consumer perspectives are integrated into business decisions. The Director, Consumer Insights reports to the Divisional Vice President, Analytics, Insights, and Brand Activation and manages a team of six. Critical contributions this role is counted on to deliver include generating foundational consumer/industry insights to fuel category growth, guiding brand equity assessment, co-creating innovation strategies, and creating go-to-market strategies that address shopper behavior. The role requires clear communication of insights and strategies to stakeholders and leading a team with a clear vision.

Responsibilities

• Generate foundational consumer/industry insights to fuel category growth and impact innovation strategy.
• Conduct qualitative and quantitative research studies to understand consumer behavior, market trends, and industry best practices.
• Guide the definition and assessment of brand equity using advanced market research tools.
• Analyze brand health data and identify trends.
• Co-create and qualify the innovation pipeline by developing learning plans.
• Track innovation to improve and learn from future initiatives.
• Create and drive go-to-market strategies that address shopper behavior and retail dynamics.
• Communicate insights and strategies clearly and persuasively to stakeholders.
• Lead and inspire the team by setting a clear vision and fostering engagement.

Requirements

• 8+ years of experience in consumer insights or market research within the CPG sector.
• Minimum of 5 years experience in leading and managing teams.
• Proven experience as a consumer insights leader in the CPG industry.
• Track record of success in brand equity tracking, consumer foundational insights, and go-to-market strategies.
• Demonstrated expertise in foresight and innovation testing.
• Strong background in shopper insights and enhancing consumer engagement.

Nice-to-haves

• Deep understanding of consumer behavior theories and models.
• Proficiency in designing and conducting both qualitative and quantitative research studies.
• Skilled in leveraging POS and panel data to derive actionable insights.
• Strategic thinker capable of translating insights into actionable strategies.
• Ability to consider all business aspects when proposing solutions.
• Ability to stay updated with industry best practices and emerging trends.
• Creative thinker able to propose innovative solutions based on consumer insights.
• Strong ability to communicate insights and strategies effectively.

Benefits

• Competitive compensation programs.
• Comprehensive Total Rewards package.
• Recognition program to ensure employees feel supported.