Director, Copywriting

$119,300 - $164,000/Yr

TIAA - Frisco, TX

Full-time - Senior

Frisco, TX

Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

The Director, Copywriting at TIAA is responsible for creating compelling and effective written content that embodies the brand's storytelling across various channels. This role focuses on producing high-quality copy for both Institutional and Consumer audiences, ensuring that all content is optimized for engagement and conversion. The successful candidate will collaborate with marketing partners and creative teams to develop assets that resonate with target audiences, while managing multiple projects efficiently.

Responsibilities

• Conceive, develop, and write copy that compels the desired action in target audiences.
• Produce well-written content that is SEO friendly and optimized for conversion.
• Create compelling ad copy, landing pages, social media posts, email, and other content in support of marketing campaigns.
• Review and edit partner-generated copy.
• Collaborate with designers and creative teams.
• Collaborate with stakeholders to ensure breakthrough and relevant outcomes.
• Ensure all project requests are met and effectively prioritized.
• Ensure the work is consistent with brand standards and tone of voice.
• Manage projects through the Workfront project management system.

Requirements

• 5+ years of marketing content writing experience in financial services required.
• 7+ years of marketing content writing experience in financial services preferred.
• Strong editorial, proofreading, and writing skills.
• Familiarity with keyword research.
• Experience with SEO copywriting best practices.
• Experience with social media and content marketing.
• Ability to dynamically manage multiple projects at once, including frequent unexpected requests, with efficiency, urgency, and patience.
• Demonstrated track record of professional copywriting, with samples.
• Exceptional writing skills.
• Proofreading experience.
• Demonstrated understanding of modern, digital campaigns.
• Ability to simplify and streamline content.
• Experience with WorkFront or other project management system.
• Excellent interpersonal, oral, and written communication skills.

Nice-to-haves

• Retirement-focused financial services experience a plus.
• Experience with audience insights and builds visual materials.
• Continuous improvement mindset in content development.
• Creative thinking in customer-focused campaign development.
• Messaging effectiveness in marketing writing.

Benefits

• Comprehensive Total Rewards package including retirement program.
• Highly competitive health, wellness, and work-life offerings.