Director, Digital Marketing

$140,000 - $160,000/Yr

Cohen and Steers - New York, NY

Full-time - Director

New York, NY

Funds, Trusts, and Other Financial Vehicles

About the position

The Director of Digital Marketing will oversee the collection, analysis, and interpretation of digital data to inform marketing strategies. This includes analyzing data from various sources such as email, social media, and website traffic to derive actionable insights. The role involves developing and maintaining dashboards and reports for stakeholders to track key performance indicators (KPIs) and leading discussions on results and insights gained. Additionally, the director will manage digital marketing projects, ensuring timely delivery and alignment with business goals, while coordinating with cross-functional teams. The position also focuses on site optimization, user experience (UX), and SEO strategies to enhance user satisfaction and drive traffic. The director will establish a culture of continuous improvement, stay updated with industry trends, and communicate digital marketing performance to senior management and stakeholders.

Responsibilities

• Oversee the collection, analysis, and interpretation of digital data to inform marketing strategies.
• Develop and maintain dashboards and reports with tools like Power BI and Salesforce.
• Lead and manage digital marketing projects, ensuring timely delivery and alignment with business goals.
• Coordinate with cross-functional teams to ensure seamless execution of projects.
• Conduct UX research and testing to identify areas for improvement on the firm's digital platform.
• Develop and implement SEO strategies to improve organic search rankings.
• Establish a culture of continuous improvement in digital marketing processes.
• Stay updated with industry trends and emerging technologies.
• Monitor competitor site and digital activity.
• Communicate digital marketing performance and insights to senior management.
• Work directly with external digital agency and other stakeholders.
• Partner with other members of the digital marketing team to ensure priorities and deliverables are met.

Requirements

• Proficiency in digital analytics including Google Analytics and tools like Power BI and Salesforce.
• Ability to lead cross-functional discussions on analytics.
• User experience (UX) knowledge and experience developing SEO strategies.
• Experience with digital marketing platforms including Salesforce, Pardot, and WordPress.
• Strong communication and collaboration skills.
• Project management experience ensuring timely delivery and alignment with strategic goals.
• Ability to focus on detailed project deliverables while maintaining a big-picture focus.

Nice-to-haves

• Experience in the Financial Services industry preferred but not required.
• Demonstrates inclusive behaviors in support of a culture that values diverse perspectives.

Benefits

• Competitive salary range of $140,000 - $160,000.
• Exempt position with potential for bonuses.