Director, Digital Marketing

About the position

As Director, Digital Marketing you will define and execute Mews's global strategy on paid and owned channels. You will lead a team of marketing specialists that drive performance in channels like Paid Social, Paid Search, Email, SEO, and Mews.com. You'll work with cross-functional stakeholders within Marketing and the broader go-to-market organization to achieve our business objectives. The right person for this role can build a media plan based on company revenue and pipeline targets, have a clear vision for world class reporting + analytics, and understand the relationship between creative + content and channel performance. You're highly comfortable in Excel and love data, and you can also provide constructive feedback on creative assets. This role is an important leader in the marketing organization and will help set a new bar for digital marketing at Mews. You will report into the VP, Growth.

Responsibilities

• Partner with the VP, Growth to set the global digital marketing strategy across paid and owned channels with a goal of exceeding our pipeline targets
• Manage global digital marketing budget like a portfolio, investing in high impact initiatives that will generate positive ROI for Mews
• Work with Marketing Analytics team to build dashboards and reporting functionality that help influence our future investment strategy
• Collaborate closely with the Director of Content and Campaign Management team to deliver always-on digital marketing campaigns that increase awareness of and demand for Mews
• Lead channel optimizations across paid social, paid search, Lifecycle (Email), SEO, and the Website
• Lead a culture of experimentation through A/B testing, incrementality testing, and channel experimentation to unlock new growth levers for Mews
• Set a cadence for performance review and ongoing improvements across your channels
• Work with Email team to build lifecycle journeys and nurture programs that convert existing Marketing contacts into Demos
• Manage a results-driven digital marketing team that fosters a culture of data-driven decision making, accountability of channel strategy, and ownership of business outcomes
• Work with Customer Success, Sales, and Product to create a frictionless customer journey

Requirements

• 9-11+ years of experience with deep background in global B2B marketing leadership roles
• Player/coach mentality, you provide direction but can jump in the weeds if needed
• Track record of driving revenue growth and market expansion in the hospitality technology sector
• Deep expertise in digital marketing strategies at companies with direct sales teams
• Proven experience optimizing B2B SaaS metrics, including CAC and customer LTV
• Strong understanding of how to use digital channels to influence B2B buyer journeys in hospitality technology
• Understanding of AI tools with an ongoing curiosity about how to leverage them in the day-to-day
• Data-driven approach to B2B marketing with extensive experience in marketing attribution modeling, sales funnel optimization, and measuring campaign effectiveness across sales cycles
• Experience leading teams while coaching + developing talent

Nice-to-haves

• 4-6 years proven marketing leadership experience
• Excellent leadership and organizing skills
• Analytical and creative thinking
• Exquisite communication and interpersonal skills
• Up to speed with current and online marketing techniques and best practices
• Thorough knowledge of web analytics
• Customer-oriented approach with aptitude