The Director, Marketing, Communications and External Relations - College of Business is responsible for developing and managing the implementation of branding; developing and managing an integrated marketing plan for the College; working with University Communications to manage communications with the media and community; collaborating with University Admissions and the Graduate College to recruit students; promoting College programs and accomplishments to past, current, and future students, faculty, and staff through special events and college communications; developing relationships with university and community leaders to further the mission of the College; and perform other duties as assigned by the Dean.