Director, Marketing

About the position

Ardelyx is a publicly traded commercial biopharmaceutical company founded with a mission to discover, develop and commercialize innovative first-in-class medicines that meet significant unmet medical needs. Ardelyx has two commercial products approved in the United States, IBSRELA® (tenapanor) and XPHOZAH® (tenapanor). Ardelyx has agreements for the development and commercialization of tenapanor outside of the U.S. Kyowa Kirin commercializes PHOZEVEL® (tenapanor) for hyperphosphatemia in Japan. A New Drug Application for tenapanor for hyperphosphatemia has been submitted in China with Fosun Pharma. Knight Therapeutics commercializes IBSRELA in Canada. The Director, HCP Marketing will lead all branded healthcare provider (HCP) initiatives in support of the US strategic and tactical plans of IBSRELA. This position requires a highly motivated individual who can effectively work in a fast-paced environment, has a solution-oriented mindset, and is able to execute. The role will report to the Senior Director of Marketing and involves collaboration with multiple cross-functional stakeholders, including Medical Affairs, Market Access, Patient Services, Market Research, Sales, Regulatory, Commercial Operations, Legal, and Commercial leadership. This is a great opportunity for candidates looking to work on a broad range of initiatives and gain exposure to company leadership.

Responsibilities

• Lead the creation and implementation of innovative healthcare provider marketing strategies and tactics across marketing channels (print, digital, SEO/SEM, social media, broadcast, video)
• Provide strategic oversight and leadership in managing relationships with marketing agencies and key external partners, ensuring seamless execution and optimization of marketing initiatives.
• Ensure rigorous adherence to regulatory and compliance requirements, proactively navigating Medical, Legal, and Regulatory processes while driving efficiency and innovation in execution.
• Develop and lead Peer to Peer Program Management (P2P programming, Content, Advisory Boards, Product Theaters, etc.)
• Develop all aspects of P2P programming, ensuring seamless communications with field team, internal departments, vendors and attendees
• Drive key opinion leader (KOL) engagement strategies, collaborating with leadership on speaker communications, contracting, and long-term relationship management.
• Lead the implementation and continuous optimization of peer-to-peer and speaker bureau programs, establishing best-in-class training, compliance oversight, and performance metrics.
• Develop and implement advanced analytics frameworks for program evaluation, driving data-driven insights and leading quarterly business reviews to assess impact and refine strategies.
• Own and oversee all peer-to-peer event data and reporting functions, leveraging insights to enhance program effectiveness and demonstrate ROI.
• Provide strategic direction on the development of marketing materials, ensuring alignment with field teams and headquarters to maximize P2P program engagement.
• Oversee and optimize digital infrastructure for P2P programming, ensuring seamless access and utilization of resources for internal teams and external stakeholders.
• Lead financial governance for P2P programs, managing external agencies and ensuring transparent and efficient financial disbursements for speakers and vendors.
• Foster and strengthen collaborative relationships with key internal stakeholders to ensure success of cross-functional initiatives and long-range plans.
• Partner with sales and commercial leadership to identify market challenges and opportunities, driving strategic solutions, enhanced training, and high-impact messaging to optimize performance.
• Shape and influence the overall brand strategy, collaborating with marketing leadership to drive execution, innovation, and long-term growth initiatives.

Requirements

• BA/BS, MBA a plus
• 9-12 years marketing experience with substantial healthcare/pharma/biotech
• P2P marketing and operational experience
• Demonstrated ability to think outside the box
• Excellent analytical and problem-solving skills
• Combination of strong strategic thinking with ability to execute tactical plans
• Ability to work well in fast-paced entrepreneurial environment with significant autonomy
• Strong communication and presentation skills to interface with cross-functional partners and senior management
• Ability to effectively and consistently execute multiple projects simultaneously
• Excellent interpersonal, collaboration, and leadership skills
• Proven track record for consistently meeting or exceeding goals and objectives
• Ability to travel as required to meet business needs (~30%)

Benefits

• 401(k) plan with generous employer match
• 12 weeks of paid parental leave
• Up to 12 weeks of living organ and bone marrow leave
• Equity incentive plans
• Health plans (medical, prescription drug, dental, and vision)
• Life insurance and disability
• Flexible time off
• Annual Winter Holiday shut down
• At least 11 paid holidays