Director, Marketing

About the position

The Director of Marketing at PHP Agency is responsible for leading comprehensive marketing programs and lead generation efforts that drive sales. This role involves strategic planning, public relations, digital marketing, video production, SEO management, performance analysis, brand identity maintenance, social media management, and event management. The Director will report directly to the President and will play a crucial role in protecting and enhancing the company's brand reputation while ensuring effective communication with senior executives and field sales leaders.

Responsibilities

• Develop and implement the Annual Marketing Plan, including a comprehensive marketing budget and detailed calendar of initiatives.
• Generate engaging monthly articles/blogs and craft compelling company press releases.
• Oversee the maintenance and updating of the company website and manage social media content.
• Collaborate with video producers to create a content calendar and ensure timely execution of video projects.
• Implement SEO best practices to optimize the company's online presence.
• Publish detailed reports to the C-Level executive team on the effectiveness of marketing initiatives.
• Uphold brand integrity across all mediums and channels, ensuring a consistent company voice.
• Spearhead the planning and execution of social media marketing campaigns and monitor brand identity.
• Lead the planning and execution of major national conventions, regional meetings, and recognition trips.

Requirements

• A minimum of 5 years in a marketing leadership role at the director level.
• Experience in the life insurance industry is highly desirable.
• A Bachelor's degree in business or marketing; an MBA is a plus.
• Excellent oral and written communication skills.
• Proficiency in Microsoft Office Suite or related software.
• Proven track record of managing a team and developing talent within an organization.
• Strong ability to collaborate and build consensus in a high-pressure environment.
• Analytical problem-solving skills, detail-oriented, and hands-on approach to ensure goals are met.
• Ability to infuse a sense of urgency and execute plans that achieve desired outcomes.
• Build effective teams and encourage cross-functional collaboration.

Nice-to-haves

• Experience in digital marketing and social media management.
• Familiarity with video production processes and SEO best practices.

Benefits

• Competitive compensation package
• Family-like work environment
• Professional development opportunities
• Health insurance
• Paid time off
• Flexible scheduling