Director Of Communications And Marketing, Nasher Museum Of Art

About the position

The Nasher Museum of Art seeks a Director of Communications and Marketing to lead the museum's overall marketing and communications strategy, amplifying the museum's mission, reputation, and identity. This position conceptualizes, develops, and implements marketing campaigns to increase visibility and build upon the museum's international reputation. Under the direction of the museum Director, this position will devise and implement strategies to promote the museum, its exhibitions, collection, public programs, and educational initiatives, as well as engage and amplify Duke University and the greater Durham community. The Director of Communications and Marketing supervises a team of two full-time staff, along with interns and occasional contract employees. The department's goals include increasing brand awareness, expanding audience engagement, and cultivating institutional loyalty through compelling storytelling. As a member of the museum leadership team, this position contributes to strategic planning efforts, participates in key events and meetings, and provides leadership on communications initiatives across all museum departments.

Responsibilities

• Develop a strategic marketing plan to increase the museum's visibility, promote its exhibitions and programs, and ensure alignment with the museum's mission and values
• Plan, execute, and manage marketing strategies intended to grow and attract new audiences
• Define and oversee the content and tone for digital platforms
• Ensure consistency and clarity in the museum's voice across all channels
• Lead, develop, supervise, and evaluate department staff, encouraging professional growth and collaboration
• Set clear departmental goals and devise strategies to meet the needs of all museum departments
• Write and edit a wide range of content, including press releases, advertising copy, content for the museum website and e-newsletter, calendar listings, feature stories, public letters from the director, the annual report (online) and other writing projects as needed
• Serve as primary media contact for the museum, acting as spokesperson or coaching others as needed
• Pitch feature stories to local, national, and international press; organize and host media visits
• Collaborate with Duke University Communications and campus partners to cross-promote programs, build partnerships, and refine messaging from Duke University to the campus community and public. Create content for distribution on Duke channels
• Plan and implement marketing campaigns for all museum initiatives, including exhibitions, public programs, fundraising initiatives, and earned revenue streams
• Track, evaluate and report on the effectiveness of advertising, signage, messaging, and social media strategy, ensuring that content is fresh and relevant
• Develop and manage annual and project-specific budgets, ensuring responsible stewardship of resources while tracking expenses and maintaining financial accountability

Requirements

• Bachelor's degree in communications, marketing, or a related field
• Minimum of four years of experience in publications, public relations, marketing or a related field
• Demonstrated track record of success in writing and editing, developing and executing community partnerships, communications, project management, video production, media relations, outreach, and advertising/marketing initiatives
• Experience in leading teams and staff management

Nice-to-haves

• Five to seven years of experience preferred
• Fluency in Spanish preferred

Benefits

• Comprehensive and competitive medical and dental care programs
• Generous retirement benefits
• Wide array of family-friendly and cultural programs