Director of Events Sales and Services

About the position

The Director of Events Sales and Services is responsible for external sales for facilities rentals and overseeing coordination and support for external events. Reporting to the Vice President of Marketing and Communications, the Director of Events Sales and Services is externally focused, actively marketing Meredith College facilities and securing a robust stream of space rental business.

Responsibilities

• Develop sales strategies and promotions to achieve annual facilities rental revenue goals established in consultation with senior leadership.
• Research, develop, and recommend guidelines, procedures, and annual fee schedules for using Meredith facilities.
• Work closely with the Executive Leadership Team and their designees to improve the marketability and profitability of campus events and facilities.
• Research, identify, and capitalize on business opportunities, including advertising agencies, bridal shows, film companies, regional athletic events, conferences, and other opportunities to increase and maximize external event and facility revenues.
• Supervise the event marketing specialist and event mover positions.
• Work with the Director of Meredith Events to schedule spaces and staff external events.
• Develop and implement a comprehensive sales strategy to maximize the use of campus event spaces.
• Meet with prospective and current clients, conducting tours of campus facilities, addressing questions, building and maintaining strong relationships, and providing solutions to client concerns and issues.
• Prepare sales proposals for providing services and renting campus property, negotiate contracts within established pricing parameters, and explore additional revenue streams such as sponsorships or package deals with local businesses and partners.
• Provide annual and quarterly revenue forecasts and projections.
• Advise off-campus clients on planning, conceptualizing, and producing events at Meredith.
• Ensure on-site customer service support for events, including staffing events and hiring, training, and managing a part-time event staffing pool.
• Collaborate with colleagues in the marketing division to optimize Meredith's branding, public relations, and revenue opportunities related to hosting external events.
• Collaborate with the enrollment division to identify and maximize recruitment opportunities associated with hosting external events and groups.
• Coordinate support for external events with facilities, media services, Meredith events, campus police, dining/catering services, and other offices.

Requirements

• Bachelor's degree in Business Administration, Hospitality Management, Sales/Marketing, or a related field.
• 3-5 years of experience in event sales, hospitality, or a related field.
• Proven track record of meeting or exceeding sales targets.
• Strong organizational and project management skills.
• Excellent interpersonal and communication skills, both verbal and written.
• Proficient in Microsoft Office Suite and experience with event management software.
• Ability to work flexible hours, including evenings and weekends, as required for events.