Director of Growth Marketing

About the position

The Director of Growth Marketing is responsible for patient acquisition through digital channels, developing and executing data-driven strategies that support the dynamic needs of the organization. The Director is part of a lean yet highly skilled team that includes Directors of Brand Marketing, Patient Experience, and Communications.

Responsibilities

• Develop and execute a comprehensive strategic growth marketing program focused on patient acquisition.
• Partner with brand marketing and patient experience teams on patient retention and frequency.
• Oversee growth-oriented digital advertising campaigns across multiple platforms and formats, including search, display, paid social, and geofencing.
• Identify and experiment with new-to-ZoomCare platforms like Nextdoor and Reddit.
• Actively manage a dynamic media buying strategy that responds to constant fluctuations in demand and capacity throughout the network.
• Understand and implement AI-powered advertising automation that's appropriate for the company's needs.
• Maintain and continuously improve the search engine optimization (SEO) program, with an eye toward how rapid adoption of generative AI will affect search traffic.
• Serve as the marketing analytics and attribution expert for the whole team, helping us understand and evaluate the performance of any trackable initiative.
• Work with legal, compliance, and security teams to ensure all advertising is compliant with all healthcare-oriented standards and guidelines.
• Partner with team members to build and refine a disciplined digital testing program across all channels.
• Collaborate on and contribute to non-digital marketing with a growth component, including community-based initiatives.
• Manage and mentor junior marketing team members.
• Other duties as assigned.

Requirements

• Bachelor's degree in Marketing or Business Administration; master's degree in business administration, marketing, or a related field preferred.
• 10+ years of experience in growth marketing, performance marketing, or digital marketing, preferably in the healthcare industry.
• Proven track record of driving patient acquisition and retention through innovative marketing strategies.
• Proficient in Adobe, Google Suite, remote meeting and collaboration software including but not limited to Google Meet and Slack.
• Proficiency in marketing analytics, CRM systems, and automation tools (e.g., HubSpot, Google Analytics, Meta Ads, etc.).
• Strong expertise in digital marketing channels, including SEO, search engine marketing, pay-per-click advertising, social media, and email marketing.
• Excellent leadership, communication, and project management skills.
• Excellent verbal, written, interpersonal, and presentation skills.
• Ability to collaborate cross-functionally with internal and external partners at all organizational levels.
• Strong analytical, critical thinking, and problem-solving abilities.
• Able to work effectively in a fast-paced and ever-changing environment with tight deadlines.
• Familiarity with the latest trends and technologies in marketing and creative services.
• Experience in HIPAA compliant marketing practices is a plus.