Director of Growth Marketing

FranShares - Chicago, IL

Full-time - Senior

Hybrid - Chicago, IL

About the position

The Director of Growth Marketing at FranShares is responsible for leading marketing initiatives aimed at expanding the investor base and enhancing brand awareness. This role requires a dynamic and results-driven individual with extensive experience in HubSpot, particularly in email marketing and automation, to execute strategies that drive growth and engagement.

Responsibilities

• Develop and optimize email marketing campaigns using HubSpot's tools, including designing emails with drag-and-drop editors, personalizing content with CRM data, and employing AI for subject lines and email copy.
• Implement and manage automated email workflows in HubSpot to nurture leads and engage existing investors, utilizing features such as personalization tokens and smart content.
• Oversee the creation and delivery of transactional emails through HubSpot, ensuring compliance with best practices and leveraging features like the single-send API for personalized communications.
• Utilize analytics tools to assess campaign performance, derive insights, and inform decision-making processes, focusing on metrics such as CAC, website conversion rates, email open rates, lead-to-customer rates, click-through rates, and engagement.

Requirements

• Extensive experience with HubSpot, particularly in email marketing, automation, and transactional emails.
• Proficiency in designing and executing email campaigns using HubSpot's drag-and-drop editor and personalization features.
• Demonstrated success in managing automated workflows and transactional email communications within HubSpot.
• Strong analytical skills with the ability to interpret HubSpot's marketing data and translate insights into actionable strategies.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Leadership experience with a track record of building and managing high-performing marketing teams.
• Growth-oriented mindset with a proactive approach to achieving targets.
• Ability to thrive in a fast-paced, hybrid work environment.

Nice-to-haves

• Proficiency in WordPress for website management and content updates.
• Experience managing social media and Google Ads campaigns.
• Familiarity with other marketing analytics tools and platforms.

Benefits

• Competitive salary commensurate with experience.
• Opportunity to work in a dynamic and innovative environment.