Director of Marketing and Referral Development

Catalyst Behavior Solutions

410d • $70,000 - $90,000

About The Position

The Director of Marketing and Referral Development at Catalyst Behavior Solutions is responsible for driving business development and expanding access to services for individuals with autism. This role involves leading strategic initiatives, forging partnerships, and overseeing marketing efforts to enhance client acquisition and referral sources. Strong leadership, communication, and analytical skills are essential for success in this position.

Requirements

• Minimum 3-5 years of experience in business development, sales, or related roles within healthcare or mental health services, preferably in ABA therapy or other therapeutic services.
• Bachelor's degree in Business, Marketing, or a related field.
• Proven track record of success in business development and client acquisition.
• Understanding of ABA therapy or mental health services is highly preferred.
• Ability to travel up to 30% of the time.

Nice To Haves

• Advanced degrees or certifications in related areas are a plus.

Responsibilities

• Understand, learn, and represent the full suite of products and services offered.
• Maintain awareness of competitive activities, accurate pipeline forecasting, positioning, and pricing.
• Coordinate the development of activities with existing and new customers to acquire opportunities, track presentations, and qualify needs.
• Research and analyze regional ABA therapy markets to identify growth opportunities and develop targeted referral strategies.
• Develop and maintain relationships with key referral sources, including schools, pediatricians, hospitals, and community organizations.
• Implement outreach initiatives, including in-person and virtual meetings, presentations, and attendance at industry events.
• Build and nurture relationships with stakeholders to ensure understanding of services and benefits of ABA therapy.
• Work closely with intake team members to ensure smooth onboarding for new clients and communicate market feedback.
• Collaborate with local referral development teams to execute campaigns to increase visibility and attract new clients.
• Monitor and report on key performance indicators (KPIs) related to client acquisition and revenue growth, adjusting strategies as necessary.
• Stay up-to-date with industry regulations and changes in ABA therapy best practices.
• Develop and implement referral development plans for new opportunities.
• Work with the Finance Director to project ROI when contracting with new payers.
• Establish and maintain accurate referral source funnels for each Center.
• Identify strategies that align with quarterly goals and revenue targets.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Miscellaneous Manufacturing
• Education Level: Bachelor's degree