Director of Marketing & Digital Media

$95,000 - $115,000/Yr

ROCKY MTN UNIVERSITY OF HEALTH - Provo, UT

Full-time - Senior

Provo, UT

About the position

The Director of Marketing and Digital Media at Rocky Mountain University of Health Professions (RMU) is a key leadership role responsible for developing and implementing integrated marketing strategies to enhance enrollment outcomes. This position requires a skilled communicator who can articulate the value of RMU's academic programs and promote the university's profile both regionally and nationally. The Director will lead a team of marketing professionals and collaborate with various university departments to ensure effective marketing plans align with business objectives and meet enrollment goals.

Responsibilities

• Develop and implement integrated marketing strategies to optimize enrollment outcomes.
• Lead the planning, development, and execution of marketing and communication efforts aimed at prospective students.
• Establish performance metrics and KPIs to evaluate the success of enrollment marketing efforts.
• Oversee the production and monitoring of marketing campaigns for each academic program.
• Direct a team of marketing communications professionals in executing branding and digital marketing initiatives.
• Manage vendor relationships and negotiate contracts to ensure high-quality service and cost-effectiveness.
• Create compelling marketing messages and campaigns for the student enrollment lifecycle.
• Promote RMU's digital presence through effective marketing strategies across various platforms.

Requirements

• Master's degree in marketing, business, communications, or related field.
• Minimum of eight years of related management experience in marketing and communications.
• Extensive experience in managing cross-functional teams and overseeing marketing strategy.
• Proven background in strategic digital marketing campaigns, including email and web marketing.
• Excellent written and verbal communication skills, with knowledge of AP style guidelines.
• Experience with CRM and marketing automation systems.

Nice-to-haves

• Marketing experience in healthcare and higher education is preferred.
• Experience with project management software and social marketing tools.
• Knowledge of SEO/SEM and content marketing management.

Benefits

• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• 401(k)
• Tuition reimbursement
• Paid time off
• Employee assistance program
• Vision insurance
• Life insurance