DIRECTOR OF MARKETING

About the position

The Director of Marketing is responsible for strategic planning and executing a defined marketing and reputation strategy in a manner that supports business objectives. This includes planning, organizing, staffing, training, and managing all marketing, revenue management, and reputation management functions to achieve the Company objectives.

Responsibilities

• Create, manage, coordinate, and execute all marketing department strategies.
• Manage vendor relationships for all marketing department functions.
• Oversee the development and facilitation of marketing related training.
• Develop, supervise, and train the marketing department team members.
• Actively monitor and evaluate marketing, advertising, reputation, and pricing trends and develop recommendations to improve business outcomes.
• Coordinate and oversee Revenue Management software and programs.
• Manage revenue management strategies, identify opportunities for improvement, and execute approved recommendations.
• Coordinate and oversee Marketing site visits, create and implement marketing plans.
• Provide expertise, coaching, and assistance to Property Management personnel in the overall execution of marketing standards, plans, and services.
• Lead marketing activities for new construction and acquisition properties.
• Regularly conduct market research activities to understand and attract current and prospective customers.
• Oversee marketing-related efforts associated with the Glick charitable, non-profit and housing foundation initiatives.
• Manage advertising strategies, identify opportunities for improvement, and execute approved recommendations.
• Analyze advertising effectiveness and make recommendations for improvement.
• Manage online reputation strategies, identify opportunities for improvement, and execute approved recommendations.
• Oversee and effectively manage the reputation management software and enhance as needed to achieve business goals.
• Develop brand identity and position strategy for each property and the Company.
• Manage property décor and design standards.
• Manage the correspondence style guide ensuring that all digital and print material conforms to design and communication standards.
• Manage digital marketing strategies, identify opportunities for improvement, and execute approved recommendations.
• Analyze digital media effectiveness and make recommendations for improvement.
• Oversee the development and management of the Corporate and property websites.
• Manage website strategies, identify opportunities for improvement, and execute approved recommendations.
• Manage social media strategies, identify opportunities for improvement, and execute approved recommendations.
• Responsible for developing and managing Marketing Department processes, resources, and standards.
• Responsible for ensuring all Marketing Department tasks are executed timely and accurately.
• Attend Marketing conferences and participate in industry-related events.

Requirements

• Bachelor's degree in marketing or business administration with a marketing concentration, or equivalent combination of education, training, and experience in a marketing or related role in the property management or related industry is required.
• Five years of experience in a marketing or related role in the property management or related industry.
• Strong analytical, planning, forecasting, and budgeting skills.
• Proficient in standard information technology tools, including Microsoft Office products.
• Must have and maintain a valid Driver's License in the state of residency.
• Some travel is required.
• Must be able to communicate effectively verbally and in writing.
• Must be able to read and comprehend the English language.

Nice-to-haves

• Knowledge of LMS, Aspire, Interplay Learning, Articulate, and Camtasia software is preferred.
• Fluent in Spanish is a plus.