Firsthand is building the industry's first AI-powered Brand Agent platform that transforms how advertisers and publishers engage with consumers, anywhere online. Through Brand Agents, Firsthand leverages a company's knowledge to support consumers at any point in their journey – answering questions, solving problems, and guiding decisions – while keeping the company in control of their brand experience. Firsthand's founding team brings unparalleled expertise in building transformative adtech platforms. Co-CEOs Jon Heller and Michael Rubenstein previously created ventures that now power the advertising businesses of today's tech giants: DoubleClick Ad Exchange became the foundation of Google's $200B+ advertising business, AppNexus evolved into Microsoft Advertising's global platform, and FreeWheel (acquired by Comcast) transformed streaming TV advertising. This track record of creating industry-defining companies uniquely positions Firsthand to pioneer the next evolution in consumer engagement. Built with a focus on control and security, Firsthand's platform safeguards a company's data, voice, and customer relationships. At its core, Lakebed™ – our AI-first data and knowledge rights management solution – powers custom Brand Agents that transform protected company information into dynamic, personalized consumer engagements, seamlessly integrated into the user's online experience. Firsthand is headquartered in NYC. Most team members come to the office to work together three days a week.
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