Director of Sales and Marketing

About the position

The essential functions of the job for the Sales and Marketing Director requires, and may be amended from time to time at the sole discretion of Viva Senior Living to include, but are not limited to the following: Comply with standards of business conduct in accordance with federal, state, and local health and regulatory standards and guidelines, as applicable. Must possess, at a minimum, a high school diploma or a GED. Must be able to work well with peers in a congenial work environment, and above all, maintain the utmost compassion and dignity to the residents and adhere to the Resident Bill of Rights. In exigent circumstances, the employee may be subject to call back during emergency conditions (e.g., severe weather, evacuation, temporary staffing shortages, etc.). Must adhere to Viva Senior Living’s attendance policies and follow the terms and conditions of employment as set forth in the Employee Handbook. Must be able to read, write, speak, and understand English. Must maintain the highest standards in caring and servicing the needs of the residents and residents' family members and loves ones. Must adhere to all facility policies and procedures.

Responsibilities

• Manage community census by initiating and maintaining relations with community organizations, hospitals, and other referral sources to generate admissions to the community.
• Work closely with all levels of the organization to ensure the community’s image and reputation are stellar.
• Achieve community census goals and annual budget projections.
• Generate leads, schedule tours, advance the sales process, and meet daily/weekly/monthly goals.
• Act as liaison between community and outside community.
• Work with local community agencies to generate a positive image and encourage referral activities.
• Participate in industry trade shows as appropriate.
• Develop strategies to maximize admissions, including daily contact with potential referral sources.
• Schedule screenings of potential residents with Executive Director and/or Resident Care Director.
• Coordinate admissions with Executive Director and/or Resident Care Director.
• Complete all admission paperwork.
• Learn and maintain understanding of current regulations governing the operations of assisted living facilities.
• Collect appropriate data to prepare and submit assigned monthly reports.
• Attend and participate in weekly admissions/operations meetings.
• Participate in quality improvement by identifying customer service issues.
• Continue appropriate education as approved by Executive Director.
• Be knowledgeable of and adhere to company and community policies and procedures.
• Advise and contribute to ensure community puts forth the best possible public image.
• Drive a company vehicle as required.
• Arrive to work at the scheduled time.
• Perform other related duties as required.
• Ensure that residents and families receive the highest quality of service in a caring and compassionate atmosphere.
• Report any occupational exposures to blood, body fluids, infectious materials, and or hazardous chemicals.
• Report work related injuries and illnesses immediately to your supervisor.
• Complete all assigned training and skills competency.
• Participate in all life safety and emergency drills and trainings.
• Fulfill responsibilities as assigned during implementation or activation of the facility’s emergency plan.
• Assist with evacuation of residents in an emergency situation.
• Maintain confidentiality of Protected Health Information.
• Report non-compliance with policies, procedures, regulations, or breaches in confidentiality.
• Protect residents from abuse and cooperate with all investigations.
• Report any allegations of abuse, neglect, misappropriation of property, exploitation, or mistreatment of residents.
• Report any retaliation or discrimination to the Human Resource Director and the Compliance Officer.
• Report any suspicion of a crime to law enforcement and the state agency.
• Perform other duties as requested.

Requirements

• Must provide annual verification of a negative TB skin test.
• Must be able to move intermittently throughout the workday.
• Must be able to cope with the mental and emotional stress of the position.
• Must be able to see and hear or use prosthetics that will enable these senses to function adequately.
• Must meet the general health requirements set forth by the policies of this facility, which include a medical and physical examination.
• Must be able to relate to and work with the ill, disabled, elderly, emotionally upset, and, at times, agitated residents.
• Must be able to push, pull, move, and/or lift a minimum of 25 pounds to a minimum height of 5 feet and be able to push, pull, move, and/or carry such weight a minimum distance of 50 feet.
• May be necessary to assist in the evacuation of residents during emergency situations.