Director of Sales - Virginian Lodge, WY

About the position

As Director of Sales, you will lead the sales team to drive revenue growth by building strong relationships with new and existing clients. Using your market insights and strategic vision, you'll position the hotel as the top choice for business, events, and leisure stays. You'll identify opportunities, develop tailored solutions, and ensure our offerings meet the needs of a diverse clientele, all while showcasing the unique appeal of Wyoming's natural beauty.

Responsibilities

• Solicit, negotiate and book new and repeat business through various efforts (outside sales calls, telemarketing, mailings, referrals, property tours, networking, etc.); maximize room revenue and catering revenue to meet/exceed goals.
• Manage Group and Catering Sales to attract, retain and motivate employees; hire, train, develop, empower, coach and counsel, conduct performance and salary reviews, resolve problems, provide open communication vehicles, discipline and terminate, as appropriate.
• Recommend, assist in developing, implementing, monitoring, and controlling the group and catering sales annual budget and marketing plan, analyze competition, market trends and customer needs and comments; prepare and review forecasts, period and month-end reports and various sales and rate reports to continually assess the group and catering's productivity against the budget, plan and market place.
• Implement company programs and direct the operations in a manner consistent with hotel's policies and procedures to meet/exceed budgeted room night, average rate and revenue goals while ensuring quality customer service.
• Develop and continually enhance relationships with key corporate, business and travel industry accounts, community organizations and professional associations to maintain high visibility and increase our market share.
• Possesses up-to-date knowledge in the marketing and sales profession, as well as the industry; is regarded as an expert and/or proficient in the technical/functional area and understanding systems.
• Experience developing effective product responses, delivery systems and methods for measuring and evaluating direct sales and marketing results.
• Thorough knowledge of online distribution channels within both leisure and group segments.
• Strong understanding of customer relationship principles and experience implementing operational CRM across company disciplines.
• Act as liaison with other departments in the hotel via weekly meetings to provide information in a timely manner and ensure group and catering needs are carried out as contracted.
• Train all members of the hotel staff on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue.
• Manage employee relations in order to attract, retain and motivate direct reports; hire, train, develop, empower, coach and counsel, conduct performance and salary reviews, resolve problems, provide open communications, discipline and terminate, as appropriate.

Requirements

• 6+ years as top sales leader position in a hotel/hospitality environment of comparable scale or six years of employment in a related position with this company or other companies.
• Previous sales and marketing leadership responsibility overseeing all related functions for an upscale or boutique/luxury property of comparable scale.
• Knowledge of travel trade industry, group markets and leisure segment including key contacts that would serve to source business for the property.
• A four-year college degree or equivalent education/experience.

Nice-to-haves

• Advanced knowledge of computer software (including Microsoft Office, outlook) and web analytics tools is preferred.

Benefits

• Competitive Base Salary
• Paid Vacation
• Medical, Dental, Vision, Life Insurance
• 401K
• Hotel Executive Bonus Program
• Monthly Cell Phone Stipend
• Costco Membership
• Bereavement Leave
• Management Contract Referral Program
• Education Assistance
• Employee Rates at all of Springboard Hospitality's 35+ Hotels
• Dry Cleaning Services
• Retention Bonuses
• Lead Share Program
• Associate of the Month/Quarter & Company-wide Associate of the Year Programs
• Associate Referral Bonus Program