Galileo Financial Technologiesposted 29 days ago
$160,000 - $275,000/Yr
Full-time • Senior

About the position

We seek a data-driven and growth-oriented Director of Product Marketing to lead the marketing strategy for all Galileo Co-brand debit card programs. This role will own the go-to-market (GTM) plan, acquisition, and engagement strategy, and will play a pivotal role in shaping the future of co-brand debit card programs. As the Director of Product Marketing, you will define and drive marketing strategies based on deep consumer insights and a passion for rewards and loyalty programs. You’ll collaborate closely with external partners, product, brand, channel owners, lifecycle, finance, and the business unit to optimize our messaging, positioning, and channel mix to drive strong business outcomes. This is a high-impact, hands-on individual contributor (IC) role with a unique opportunity to build the next big pillar for Galileo’s growth.

Responsibilities

  • Lead marketing for Co-brand Debit Card Programs, developing both a long-term strategic vision and executing near-term GTM initiatives.
  • Ensure partnership marketing programs are developed and articulated in a brand-right, consistent, and compelling manner.
  • Develop, own, and iterate on rewards value proposition, product positioning, messaging, and go-to-market strategies.
  • Drive the creation of assets across various channels, including OOO, social media, website, mobile app content, SMS, marketing emails, and other communication vehicles.
  • Deliver the strategic vision and specific outcomes of CRM, Loyalty, and Co-Brand leaders from a creative and marketing perspective, ensuring all deliverables align with their strategies.
  • Develop, execute, and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer, competitive, and customer insights.
  • Work alongside our in-house creative studio and co-brand channel partners to develop channel-specific plans, write creative briefs, and develop creative that will be deployed across those channels.
  • Manage co-marketing budget and promotions to optimize acquisition and engagement.
  • Collaborate with co-brand partner, product, engineering, and data science teams to influence roadmap prioritization and ensure strong alignment with marketing efforts.

Requirements

  • 12+ years of co-brand marketing experience in developing and implementing multi-channel marketing campaigns for acquisition and engagement for partner programs.
  • Direct experience working with external partners to drive rapid credit/debit card program growth.
  • Experience combining strategic thinking with tactical execution to drive customer acquisition through diverse channel mixes.
  • Experience in leading and distilling quantitative and qualitative customer research into actionable insights.
  • Use data to drive strategy, execution, and optimization.
  • An eagerness to roll up your sleeves and get things done (even the unglamorous things).
  • Problem-solve in a fast-paced, self-driven environment.
  • Bachelor’s degree required.

Nice-to-haves

  • MBAs encouraged to apply.
  • Experience with marketplaces is a plus.

Benefits

  • Base pay range: $160,000—$275,000 USD.
  • Eligible for a bonus and/or long term incentives.
  • Comprehensive and competitive benefits.

Job Keywords

Hard Skills
  • Brand Marketing
  • Channel Management
  • Co-Branding
  • Marketing Budgets
  • Product Marketing
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