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As the Director of Regional Marketing for the East, you will lead a Regional Team and have individual responsibility for planning and executing the overall integrated marketing plan. You will work with your own team, the Americas extended marketing team & Global team members to develop fully integrated campaign plans and programs that are aligned to the business objectives of the Americas sales organization. This entails executing global and regional campaigns in-country, providing feedback and strategy recommendations aligned to local business requirements, and working with cross-functional teams on region-specific programs and campaigns. As part of a high-growth team and region, this role will be responsible for leading a team of talented and highly capable marketers to deliver relevant, timely, and effective integrated marketing campaigns. This role requires a seasoned professional with a strong blend of strategic and creative thinking, leadership skills, and hands-on execution in a field marketing context. They will need to showcase relevant experience and expertise across multiple segments and routes to market, delivering customer-focused insights and data-driven marketing programs through an omni-channel approach. In addition, collaboration and engagement with key stakeholders at the sales and marketing levels are important to deliver successful outcomes, given that we operate within a matrixed, highly collaborative, and open environment, where relationship building across teams is important to achieving alignment.
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