Director Sales and Marketing

About the position

Join The Stayton at Museum Way by Buckner team as a Sales and Marketing Director and make a meaningful impact on the lives of our residents and associates. In this role, you will play a crucial part in driving occupancy initiatives while also serving as a key public relations liaison to the community.

Responsibilities

• Effectively market the community’s retirement programs.
• Organize and execute special events for prospects, new residents, and community organizations on-site.
• Cultivate and maintain an ongoing schedule of speaking engagements and presentations within the local community.
• Conduct outreach visits to area resources that will provide immediate and future sales for the community.
• Increase sales to meet established goals and prospect lead base by using a variety of contacts.
• Conduct community tours for future residents and other visitors.
• Communicate with leaders to assist with community openings and transfer needs.
• Answer inquiries about the community and admission requirements.
• Maintain accurate and complete inquiry files in accordance with established procedures.
• Develop, communicate, implement and monitor short-term and long-term sales goals and objectives.
• Continuously conduct market assessments and develop a comprehensive marketing plan designed to meet budgetary volume projections.
• Employ marketing and promotional initiatives to achieve budgetary volume projections.
• Supervise, monitor, evaluate, and provide accurate reports to leadership.

Requirements

• A Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Minimum 3 years prior related experience.
• In-depth understanding of independent living communities and programs for senior adults.
• Demonstrated excellent communication skills, public relations skills, and negotiation skills.
• Ability to market aggressively and deal tactfully with customers and the community.
• Forward thinking and exhibit the highest ethical standards and an appropriate professional image.
• Excellent technical skills using computer, Microsoft Office 265 and learning management system.