Director, Sales Strategy and Customer Marketing

Full-time - Director

West Hills, CA

Chemical Manufacturing

About the position

The Director, Sales Strategy and Customer Marketing is responsible for leading the strategy and a team of customer marketers to deliver shopper marketing programs that drive sales, profit, and market share at customers, while also delivering against our brand objectives for consumers and shoppers. This role will be responsible for translating the needs of the retailer and connect the expectations of the brands to set priorities, goals and key performance indicators for the sales and customer marketing teams. Additionally, this role will lead the go-to-market strategy for innovation launches, channel strategy and key meetings to communicate on these key strategies and deliverables, including but not limited to national sales meetings, top-to-tops, and key conferences.

Responsibilities

• Translate retailer needs and brand expectations into priorities, goals, and KPIs for the customer marketing department.
• Lead the creation and deployment of annual sales plans, including key selling strategies, insights, tactics, and shopper execution.
• Represent Sales in innovation, annual operating planning, brand strategy development, and joint business planning initiatives.
• Direct the development and execution of annual shopper marketing programs to drive net sales, profit, and market share.
• Partner with Shopper Insights, Marketing, Innovation, PMO, eTail, and Field Sales to develop and activate omnichannel plans.
• Coach and develop a high-performing team, providing ongoing coaching, feedback, and development.
• Evolve the team's role and performance to meet changing expectations of shoppers, field sales teams, and customers.
• Develop and deploy the account-specific marketing budget to meet customer performance objectives and maximize sales volume, profitability, and market share.
• Lead the sales planning team to deliver strategy, content, and execution for National Sales Meetings, key conferences, and customer meetings.
• 25-35% travel required

Requirements

• A four-year college or university degree or its equivalent.
• A minimum of eight (8) years' experience in Sales, Sales Strategy or Customer Marketing within the consumer packages good industry.
• Additional experience in Marketing and/or Shopper Insights is preferred.
• A minimum of five (5) years leading and managing teams.

Nice-to-haves

• Experience with national and digital shopper marketing programs.
• Proficiency in using market data to inform presentations.
• Experience in developing long-term plans with field sales and capability to lead shopper agencies to align with priorities.

Benefits

• Competitive compensation programs
• Comprehensive Total Rewards package
• Recognition program
• Support for health and well-being