Director, Technology Strategy

About the position

RAPP New York is looking for a Director, Technology Strategy to join our award-winning Technology team. We are RAPP - world leaders in activating growth with precision and empathy at scale. As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations. We foster an inclusive workplace that values diversity and emphasizes personal well-being.

Responsibilities

• Identify transformation opportunities driving marketing efficiency, effectiveness, or agility benefits to clients.
• Interview process owners, stakeholders, SMEs, and lead design sessions in prototyping new ways of working to enhance business processes, operations, and information process flow using automation.
• Perform cost-benefit and return on investment analyses for proposed systems to support decision-making.
• Understand marketing business objectives and goals, forming roadmaps and iterative delivery plans to enable demonstrable outcomes.
• Define Marketing Technology and operational landscape required to deliver against that vision.
• Implement transformation programs based on target state vision, covering technology implementation, operational change, strategic business goals, and leading workshops.
• Identify and execute a portfolio of strategic initiatives and projects that deliver desired growth, transformation, capability development, and value creation.
• Ensure ongoing development and deployment of best practices and world class capabilities across the organization.
• Partner across key functional areas to deploy transformational change leadership practices including training on change management excellence, and develop specific change management strategies, supporting project change management plans, and leverage pulse surveys and focus groups to stay attuned to the organization.

Requirements

• Bachelor's Degree in Marketing or Computer Science (will accept 2 years of professional experience as an Account Manager or Product Manager at an advertising agency in lieu of a Bachelor's), plus an additional three years of experience in the position offered or as a Product or Technology Manager at an advertising agency.
• Three years of the required experience must have included: marketing technology platforms including Salesforce Marketing Cloud, Braze, Hubspot, Marketo, Adobe Experience Cloud, and Sitecore; data science technologies including Google Cloud Platform, Azure, TensorFlow, SageMaker, Alteryx, and IBM Watson Studio; creative management platforms including Google Campaign Manager 360, Wrike, Canto, Bynder, Celtra, BannerFlow, Screendragon, Flashtalking, and Innovid; creative management automation; real-time decision technologies including Pega and RedPoint; revenue management of strategic data and technology initiatives; and creation of frameworks for measurement and implementation of technology transformation.

Benefits

• health/vision/dental insurance
• 401(k)
• stock options
• Healthcare & Dependent Flexible Spending Accounts
• vacation
• sick, and personal days
• positive activism days
• paid parental leave
• disability benefits